Stop the Profit Leak and Keep More Cash in Your Business
Jo Rawald • February 17, 2025
Simple Fixes to Stop Losing Money and Start Maximizing Profits
If you’re like most American entrepreneurs, you’re making sales, clients are coming in, and your business looks like it’s thriving but, when you check your bank account, something isn’t adding up. Where is all the money going? Why isn’t your business more profitable? And most importantly… how do you fix it?
The truth is, most businesses don’t lose money in one big, obvious way. It’s the slow, sneaky leaks—wasted expenses, underpricing, and inefficiencies—that drain your profits without you realizing it. The good news? You can stop the leaks and take back control
without working harder or stressing more.
Let’s break down the biggest ways businesses accidentally lose money and how to fix them.
Leak #1 – Not Knowing or Tracking Where Your Money is Going
If you don’t know exactly where your money is coming from or going, you’re running your business blindfolded.
I’ll give you a perfect example. I’ve been using Canva Pro
for my business graphics for years. I signed up for the annual plan at $120
using my business credit card. No problem.
A few months later, while checking my business checking account, I noticed something odd. Canva was also charging me $15 a month—a second subscription, this time as a debit card transaction. That’s $180 a year
on top of the $120 I had already paid!
I had been double charged for months, and I didn’t catch it because I wasn’t regularly checking my expenses
at a detailed level. That’s $180 I could have reinvested into my business.
The Fix
ā Review your statements – Go through every business expense monthly. Look for duplicates, unnecessary charges, or price increases.
ā Use a simple tracking system – QuickBooks, Wave, or even a basic spreadsheet can help you keep an eye on where your money flows.
ā Set a money check-in routine – Make it a habit to review your numbers weekly. A 10-minute check can save you thousands a year.
If you don’t track your money, you can’t control it.
Leak #2 – Wasting Money on the Wrong Tools, Software, or Services
Be honest. How many subscriptions are you paying for that you barely use?
That social media scheduling tool that was supposed to save you time
but just sits there? The fancy CRM you thought you needed, but now you’re still using Google Sheets and Post-it notes?
The Fix
ā Audit your subscriptions – Go through every single tool and ask yourself
- Does this save me time or make me money?
- Can I switch to a cheaper or all-in-one option?
- Have I used this in the last 90 days?
Trim the fat. Cut the waste. Keep only what moves the needle in your business.
Leak #3 – Inefficient Processes That Are Costing You Time and Money
If you repeat the same task over and over, you are wasting time and losing money.
Think about all the little things that slow you down. Manually sending invoices. Replying to the same questions. Fixing the same mistakes.
The Fix
ā Automate – Set up automatic invoices, email templates, and scheduling tools. Let technology do the work for you.
ā Create SOPs (Standard Operating Procedures) – Document how tasks are done so they can be delegated without micromanaging.
ā Delegate or outsource – If a task doesn’t require your expertise, hand it off and focus on growing your business.
Working smarter
means working less but earning more.
Leak #4 – Underpricing Your Products or Services
If you are always busy but never making enough, your pricing might be the problem.
Too many business owners undervalue their work
out of fear of losing clients. But low prices don’t attract more clients—they attract the wrong ones.
The Fix
ā Calculate your REAL costs – Include time, materials, overhead, taxes, and profit margins.
ā Raise your prices strategically – Test small increases and see how little resistance you get.
ā Focus on value, not price – People will pay more if they understand what they are getting.
You are not a bargain brand. Price yourself for profit, not survival.
Leak #5 – Poor Client Retention and Missed Repeat Business
New clients are great, but keeping clients is where the real profit is.
If you aren’t following up, nurturing relationships, or offering repeat services,
you are leaving easy money on the table.
The Fix
ā Follow up after every project – A simple check-in email can lead to a new sale.
ā Offer the next step – A follow-up package, maintenance plan, or ongoing service keeps clients engaged.
ā Reward loyalty – VIP perks, referral bonuses, and exclusive offers keep clients coming back.
A happy client is a profitable client.
Leak #6 – Too Many Discounts and Freebies
If you keep offering discounts just to make a sale, your profits are disappearing fast.
The Fix
ā Stop discounting and start adding value – Instead of lowering prices, offer a bonus or exclusive perk.
ā Set boundaries – Not every request deserves a freebie. If someone asks for advice, invite them to book a paid consultation.
ā Know your worth – You don’t need to be the cheapest to be the best.
Generosity is great. Profitability is better.
Ready to Unlock Your Business’s Profit Potential?
Money is flowing into your business—but is it staying there?
A few small tweaks can add up to thousands of dollars
in saved revenue. So what’s your next move?
Take the first step toward transforming your business
with my personalized coaching and strategic guidance.
Here’s what my coaching can do for you
ā Gain clarity and focus on the next steps for growth
ā Identify hidden opportunities that could increase your revenue
ā Streamline operations so you work smarter, not harder
I offer a free 20-minute discovery Zoom
where we will chat about your goals, identify profit leaks, and create a custom plan to help your business thrive.
š Don’t wait to discover the possibilities. Click below to take action!
You have what it takes
to achieve incredible success, and I am here to help you every step of the way.
Let’s make it happen!
I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:
Your business is not a side dish. It’s the main course—and it deserves to be treated like one. In this no-BS blog, I’m calling out “leftover” business strategies that leave women entrepreneurs stuck, stressed, and scaling in all the wrong ways. Discover how to build a business that’s bold, sustainable, and built to outlast trends using my BAMBOO Framework.
Too many women are stuck in the hustle—working nonstop, solving the same problems, and barely seeing the return.
You didn’t start your business to burn out. You started it to break free.
If you’re ready to ditch the stress and build a business that actually pays you back, this is your moment.
Join me LIVE in South Florida at Brains, Brilliance & Bold Moves—where I’ll show you how to scale smart, simplify your systems, and make way more money doing less.
š· Dinner, wine, and your profit breakthrough: www.jorawald.com/Brains-Brilliance-and-Bold-Moves
If your business feels like a tornado of to-do lists, dropped balls, and duct-taped systems… it’s not just exhausting—it’s expensive.
Chaos costs you time, clarity, and cold hard cash.
This blog is your wake-up call:
š ļø Simplify your operations
šø Stop bleeding profit
š Build a business that works for you
Read it. Apply it. Start making smart money moves →
š https://siteeditor.thryv.com/home/site/c8e9f361/blog/if-your-business-feels-like-a-hot-mess-its-costing-you-money#preview
You’re not charging too much. You’re not “bad at sales.”
You’re just leaving money on the table—and this blog breaks down exactly how to stop.
If you’re underpricing, over-delivering, or relying on guesswork to grow… you’re leaking profit.
Let’s fix that.
I’m giving you the tools to:
š° Price like a pro
š Package for profit
šÆ Sell with strategy
Read it, bookmark it, share it with your business BFFs →
š www.jorawald.com/youre-leaving-money-on-the-table-lets-fix-that
The right clients are watching—but do they actually know what you do?
If your messaging is vague, cute, or confusing, you’re basically invisible.
This blog is your wake-up call to get crystal clear, magnetic, and straight-up undeniable.
You’ll learn how to:
š§² Attract the right people (without chasing)
š¢ Clarify your offer
š Show up as the go-to expert in your space
Because your next client isn’t on the fence—they’re just unsure if you are the answer. Fix that here →
š www.jorawald.com/the-right-clients-should-be-coming-to-you-theyre-watching-but-do-they-know-what-you-do
One Zoom call. That’s all it took to blow up how I coach—and rebuild it into something way more powerful.
If you’re overcomplicating your client process, trying to “do it all,” or feel like coaching is starting to drain you… this blog is your game-changer.
Inside, I break down:
š„ The shift that simplified everything
šÆ How I get faster results (without burning out)
š” What most coaches get totally wrong
If you’re a coach or service provider who’s doing the most and getting the least—read this NOW.
š www.jorawald.com/this-one-zoom-call-changed-how-i-coached-forever
If your business isn’t making money… it’s not a business. It’s an expensive, exhausting hobby.
This blog is for the women out here grinding, posting, perfecting—but still not profiting.
It’s time to change that.
Inside, I cover:
š° Why profit has to come first
š ļø What to fix if your sales are flat
šÆ How to stop playing business and start running one
This one’s a tough-love truth bomb—with the strategy to back it up.
š www.jorawald.com/if-your-business-isnt-making-money-you-have-an-exhausting-hobby
They’re dyeing rivers green for attention—and you’re still “hoping” someone sees your post?
Nope. Not in this business.
Visibility isn’t optional. If you're not making waves, you're not getting paid.
This blog dives into why playing small is costing you BIG and how to show up like a brand that actually wants to win.
Inside, I break down:
š Visibility vs. volume
šÆ Making moves that matter
š” Building brand authority (without gimmicks)
Your audience is watching—what are you showing them?
š www.jorawald.com/they-re-dyeing-rivers-green-what-are-you-doing
Sometimes the best business lessons don’t come from a boardroom—they show up at the dog park.
This blog unpacks a real-life moment with my pup that exposed something big:
Too many women entrepreneurs are overthinking, under-trusting, and second-guessing their own power.
Here’s what I realized (and what you need to hear):
š¾ Your instincts are an asset
š§ Overanalyzing kills momentum
š Leadership starts with self-trust
Don’t miss this one—it’s a mindset reset wrapped in fur.
š www.jorawald.com/the-lesson-i-didnt-expect-at-the-dog-park