Fall in Love with Your Business Again – Reignite Your Passion for What You Do
Jo Rawald • February 14, 2025
Because Your Business Should Light You Up, Not Burn You Out
Happy Valentine’s Day! Whether you are celebrating love with a partner, your best friends, or a pint of ice cream, today is also the perfect time to rekindle the fire with another important relationship—your business!
Remember when you first started? You were excited, motivated, and ready to take on the world. But somewhere along the way, the passion fizzled out. The long hours, endless to-do lists, and stress replaced that honeymoon-phase excitement. If your business has started to feel more like an obligation than an inspiration, it’s time to shake things up.
Just like in any great relationship, your business needs attention, effort, and a little bit of romance to keep the spark alive. So let’s dive into how you can fall in love with your business all over again.
Step One – Reconnect with Your “Why”
When you first started your business, you had a reason. Maybe it was freedom, financial independence, or a deep desire to make an impact. Whatever it was, reconnect with that purpose.
Take a moment to reflect on what excited you about this journey in the first place. What got you fired up? What did you dream about when you first launched?
If you feel stuck, here’s a little exercise: Write down five things you love about your business. Five things that make all the hard work worth it. Keep that list somewhere visible as a daily reminder of why you do what you do. Passion fades when purpose gets lost, so reignite that fire by getting crystal clear on what truly drives you.
Step Two – Break Up with What’s Not Working
Not every part of a relationship is perfect—same goes for business. If you are feeling stuck or overwhelmed, chances are you are holding onto tasks, clients, or strategies that no longer serve you.
I get it—I’m an eternal optimist. I’ve fallen into the trap of thinking, “If I just give it more time, it will get better.” But I’ve learned the hard way that hope
can be an addictive drug called Hopium. Sometimes, you need to cut your losses and move forward.
Maybe you are spending way too much time on things that don’t move the needle. Maybe you are working with clients who drain you instead of inspire you. Or maybe your daily grind feels more like a chore than a challenge.
This is your permission slip to let go. Delegate. Automate. Outsource. Say goodbye to things that are sucking the life out of your business and focus on what truly lights you up.
Step Three – Inject Fun Back into Your Work
Think about when you were most excited about your business. What were you doing? Who were you working with? Bring more of that
energy into your daily routine.
Shake things up. Try a new marketing strategy that actually excites you. Change up your work environment. Find a networking group where you actually enjoy the people. Make time for the parts of your business that bring you the most joy.
When you love what you do, that energy is contagious. Your clients feel it. Your audience feels it. And most importantly—you feel it.
Step Four – Get Obsessed with Your Business and Go All In
Forget half-assing it—if you really want to grow your business, you need to immerse
yourself in it. The most successful entrepreneurs don’t just work on their business, they live
it, breathe
it, and 10X
everything they do.
You should be talking about your business at breakfast, brainstorming ideas in the shower, and dreaming about your next big move before you fall asleep. When people ask, “How’s business?” you don’t just say “good”—you light up and tell them all about the exciting things you are building, the goals you’re smashing, and the vision you’re bringing to life.
This is not about working more—it’s about being obsessed with your success. It’s about having the discipline to go after your goals with relentless energy. Prioritizing your
growth, pushing your
limits, and making your
dreams non-negotiable.
The truth is, your business will only grow as much as you’re willing to commit to it. So step up, go all in, and show the world what happens when passion meets unstoppable action.
Ready to Unlock Your Business’s Profit Potential?
Take the first step toward transforming your business with my personalized coaching and strategic guidance. Whether you are looking to refine your processes, boost your profits, or gain more clarity in your business, I am here to help you make it happen.
Here’s what my coaching can do for you:
- Gain clarity and focus on the next steps for growth
- Identify hidden opportunities that could increase your revenue
- Streamline operations so you work smarter, not harder.
If you are ready for a personalized touch, I offer a free 20-minute discovery Zoom where we will chat about your goals, identify opportunities, and create a customized plan to help you thrive.
Don’t wait to discover the possibilities. Click below to take action:
You have what it takes to achieve incredible success, and I am here to help you every step of the way. Let’s get started!
You ever walk into Costco for one thing, and leave wondering what the heck just happened to your life? That was me last night. All I needed was paper towels. Just one 12-pack brick of industrial absorbency, thank you very much. But the moment I stepped through those magical warehouse doors, it all unraveled. First, I saw a velvet chaise lounge I definitely don’t need. Then - it was a six-tier spice rack. A kayak. A weighted blanket. A 5-lb tub of Gummy Bears I haven’t stopped thinking about. By the time I made it to checkout, I was $312 deep in, “Maybe I’ll use this someday ” purchases. And that’s when it hit me. This is exactly what shiny object syndrome looks like. Not just in Costco. In business. You start with a clear goal - launch a course, a new service or a new product, finish your website, close three new clients. But somewhere along the way, you get distracted by someone else’s launch, a new app, a Canva template you’ll definitely use one day. You buy a course. Download a funnel template. Rebrand your business at midnight. Before you know it, you’re carting around half-baked ideas and unopened tools you never actually needed, and your real revenue-generating work is buried under distractions. It’s a costly habit. Not just in money but, in time, clarity, confidence, and momentum. Here’s your wake-up call => If it doesn’t drive sales, systems, or sanity - put it back on the shelf. You don’t need more stuff. You need a strategy that works. One that moves your business forward with intention and impact. So if you’re tired of carting around the chaos, and ready to focus on what actually gets results - I got you. Check out the free resources on my site or book a quick call. No pressure. Just clarity, next steps, and a bold plan that keeps your eyes on the prize. Download your free Focus to Profit Blueprint so, the next time distraction shows up dressed as a business breakthrough, you’ll know the difference. With Grace & Grit, Jo Jo Rawald Growth Architect for Women Entrepreneurs | Lean Six Sigma Black Belt 📞 (305) 934-0006 | ✉️ jo@jorawald.com www.JoRawald.com | @xojorawald www.QueenKongBiz.com | @queenkongbiz
Have you ever had one of your childhood memories come crashing back at ya with full volume and suddenly you're 14 again... but this time, with 40 more years of hindsight and a whole lot more humility? Yeah. That happened to me last weekend.I had the honor of being a keynote speaker at one of the best women’s business events I’ve ever attended - the WFS Female Founders Forum 2025 , hosted by the phenomenal nonprofit Women for Success . The room was filled with powerful, purpose-driven women who weren’t there to play small. They came to scale, get certified, and secure the kind of legacy their Moms would brag about at church.
Imagine losing money every time you make a sale… and choosing to do it anyway. That’s exactly what Costco has done - for 40 years straight - with their $1.50 hot dog + soda combo. Yep. One dollar. Fifty cents. No inflation. No markup. No apology. And when someone on the leadership team had the nerve to suggest raising the price? Costco co-founder Jim Sinegal flat-out said, "If you raise the price of the hot dog, I will kill you." Savage? Maybe. Strategic? 1000%. Because he got something most business owners miss entirely… => Not everything you sell is about profit. Some things are about perception. That hot dog isn’t just a cheap meal. It’s a statement: “We’re not here to nickel-and-dime you. We’re here to treat you right.” And guess what? That tiny loss leader earns them billions in customer loyalty, trust, and recurring revenue. I call this the Hot Dog Method: 🌭 Sacrifice something small. 🌭 Earn something massive. 🌭 Make it memorable. Every business can have a $1.50 hot dog moment: 🌭 A bonus your clients didn’t see coming 🌭 A “damn, no one else does that” type of policy 🌭 A ridiculously over-delivered offer that makes them tell 3 friends The key? Don’t hide it. Flaunt it. Repeat it. Build a reputation around it. Make it so obvious your clients can point and say, “That’s why I work with her. No one else shows up like that.” So here’s your million-dollar reflection: What’s YOUR $1.50 hot dog? Find it. Double down on it. Then sit back and watch your referrals multiply like Costco memberships in January.
I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:
Your business is not a side dish. It’s the main course—and it deserves to be treated like one. In this no-BS blog, I’m calling out “leftover” business strategies that leave women entrepreneurs stuck, stressed, and scaling in all the wrong ways. Discover how to build a business that’s bold, sustainable, and built to outlast trends using my BAMBOO Framework.
Too many women are stuck in the hustle—working nonstop, solving the same problems, and barely seeing the return.
You didn’t start your business to burn out. You started it to break free.
If you’re ready to ditch the stress and build a business that actually pays you back, this is your moment.
Join me LIVE in South Florida at Brains, Brilliance & Bold Moves—where I’ll show you how to scale smart, simplify your systems, and make way more money doing less.
🍷 Dinner, wine, and your profit breakthrough: www.jorawald.com/Brains-Brilliance-and-Bold-Moves
If your business feels like a tornado of to-do lists, dropped balls, and duct-taped systems… it’s not just exhausting—it’s expensive.
Chaos costs you time, clarity, and cold hard cash.
This blog is your wake-up call:
🛠️ Simplify your operations
💸 Stop bleeding profit
📈 Build a business that works for you
Read it. Apply it. Start making smart money moves →
👉 https://siteeditor.thryv.com/home/site/c8e9f361/blog/if-your-business-feels-like-a-hot-mess-its-costing-you-money#preview
You’re not charging too much. You’re not “bad at sales.”
You’re just leaving money on the table—and this blog breaks down exactly how to stop.
If you’re underpricing, over-delivering, or relying on guesswork to grow… you’re leaking profit.
Let’s fix that.
I’m giving you the tools to:
💰 Price like a pro
📊 Package for profit
🎯 Sell with strategy
Read it, bookmark it, share it with your business BFFs →
👉 www.jorawald.com/youre-leaving-money-on-the-table-lets-fix-that
The right clients are watching—but do they actually know what you do?
If your messaging is vague, cute, or confusing, you’re basically invisible.
This blog is your wake-up call to get crystal clear, magnetic, and straight-up undeniable.
You’ll learn how to:
🧲 Attract the right people (without chasing)
📢 Clarify your offer
👑 Show up as the go-to expert in your space
Because your next client isn’t on the fence—they’re just unsure if you are the answer. Fix that here →
👉 www.jorawald.com/the-right-clients-should-be-coming-to-you-theyre-watching-but-do-they-know-what-you-do
One Zoom call. That’s all it took to blow up how I coach—and rebuild it into something way more powerful.
If you’re overcomplicating your client process, trying to “do it all,” or feel like coaching is starting to drain you… this blog is your game-changer.
Inside, I break down:
🔥 The shift that simplified everything
🎯 How I get faster results (without burning out)
💡 What most coaches get totally wrong
If you’re a coach or service provider who’s doing the most and getting the least—read this NOW.
👉 www.jorawald.com/this-one-zoom-call-changed-how-i-coached-forever