The Hidden Goldmine Sitting in Your Business (Why Less Than 1% of Owners Are Grabbing It)

Jo Rawald • July 20, 2025

The Revenue-Boosting Strategy Hiding in Plain Sight

Some of us were born with silver spoons.
I was handed chopsticks….literally.

My mom was a Chinese warrior in sneakers. She worked two jobs, barely spoke the language, and still managed to raise daughters who believed they could conquer the world. My dad, a Spanish-born U.S. Army veteran, served three tours in Vietnam and came home battling things no one saw, so Mom carried it all. The bills, the stress, the dreams.

She taught me how to keep going, no matter what.
And when life hit hard, and oh, it did, I remembered that.

I’ve rebuilt my life after loss, trauma, and a head-on collision that nearly took me out. I've grown a business through grief, strokes, heart failure, and hard-won lessons. And through it all, one thing has always stayed the same:

I believe women are built to rise.
Not to struggle endlessly, but to build empires that outlast and outshine.
That’s why I do what I do. And why I’m sharing this today.

Because right now, there’s a golden opportunity hiding in your business, and less than 1% of owners are using it.
Let’s change that.


You’ve Built Something Powerful. Let’s Multiply It.

You’ve already done the heavy lifting. The late nights, the all-in commitment, the grit-it-out moments most people don’t see.

You’ve fought through the drama, the doubts, and the disaster clients. You’ve hired, fired, Googled things at 3 AM, cried in the parking lot, and still showed up the next morning with fresh lip gloss and a plan.

Now let’s unlock what most entrepreneurs don’t even realize is sitting in their back pocket:  A Woman-Owned Business Certification.


And no - it’s not some boring paperwork exercise.
It’s leverage. It’s access. It’s growth.
And it’s wildly underutilized.


Here’s the Truth Most Business Owners Don’t Know

Let’s throw down some numbers that matter, the kind that make you pause and realize just how much untapped opportunity is sitting inside your business.


Women-Owned Businesses
   
βœ” Around 14 million in the U.S.
   
βœ” That’s 39.1% of all businesses
 
 βœ” Certified with WBENC? Just 17,000 – that’s 0.1%


Minority-Owned Businesses
   
βœ” Roughly 10.6 million
   
βœ” That’s about 32% of all U.S. businesses
   
βœ” Certified with NMSDC? Only 12,000+ – again, 0.1%


LGBTQ+-Owned Businesses
   
βœ” Estimated 1.4 million
   
βœ” Roughly 4.2% of all businesses
   
βœ” Certified with NGLCC? Fewer than 1,600  – less than 0.12%


Veteran-Owned Businesses
   
βœ” About 1.6 million
   
βœ” That’s 5.5% of U.S. businesses
   
βœ” Certified with NVBDC? Just 800 – not even 0.1%


Small Businesses (Overall)
   
βœ” Make up 99.9% of all U.S. businesses
 
 βœ” But less than 1% pursue certifications like 8(a), HUBZone, SDB, etc.


So what does this tell you?


You’re part of the majority,  but the certified few are winning the contracts, unlocking the grants, and securing deals the rest don’t even know exist.


You’re eligible. You’re qualified. You’re just not visible... yet.


Let’s fix that.


What Certification Gets You (That Marketing Can’t)

This isn’t a sticker on your website or a line in your bio.

This is the golden key to:

      βœ” Supplier diversity contracts with major corporations
     
βœ” Access to government bids and private RFPs
     
βœ” Specialized grant programs
     
βœ” Visibility in elite procurement databases
     
βœ” Speaking the language that decision-makers are looking for

Think of certification as your backstage pass,  while everyone else is stuck in general admission.


Why So Many Business Owners Miss This

It’s not because they’re not smart.
It’s not because they don’t want to grow.
It’s because no one told them this option existed. Or if they did, they made it sound like a bureaucratic black hole.

But when you have someone in your corner who knows the process, the strategy, and the shortcuts that work - certification becomes a profit strategy, not a paperwork nightmare.

That’s where Queen Kong Consulting comes in.

We help women entrepreneurs get certified, get seen, and get paid, without burning out or losing themselves in the process.


Let Me Be Clear About This:

You don’t need to be perfect. You don’t need to be huge. You don’t need to wait.

If you’re a woman, a minority, a veteran, part of the LGBTQ+ community, or if you run a business that qualifies as small, there is likely a certification waiting for you.

And once it’s in your hands?
You have a seat at the high-dollar table.
One most people don’t even know exists.


Ready to Set the World on Fire?

You’ve already done the hard part => you built the business, you weathered the storms, and you showed up when most people would’ve walked away.

Now it’s time to make your business work as hard for you as you’ve worked for it.

      ✨ Let’s figure out which certifications you qualify for.
      ✨ Let’s uncover the grants, contracts, and deals hiding in plain sight.
      ✨ Let’s build something that doesn’t just survive -  it scales.

 

“Be who God meant you to be, and you will set the world on fire.”

 ~ St. Catherine of Siena


Your business is part of that mission, and certification is the spark that takes it next-level.

πŸ‘‰ Schedule your free Discovery Call now


I promise - we weren’t built to blend in.
We were built to build a legacy, lead, impact and light the world on fire!
Let’s make sure the world sees it.


With Grace & Grit,
Jo Rawald
Growth Architect for Women Entrepreneurs | Lean Six Sigma Black Belt
πŸ“ž (305) 934-0006       βœ‰οΈ jo@jorawald.com

WWW.JORAWALD.COM • WWW.QUEENKONGBIZ.COM

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