The Right Clients Should Be Coming to YOU | They’re Watching… but Do They Know What You Do?
Jo Rawald • March 31, 2025
Stop Chasing Clients!

A while back, I was on a Zoom networking call. You know the kind - 30-second intros, a few breakout rooms, and a whole lot of wondering “Why am I even here?”
Brains, Brilliance & Bold Moves • A Workshop for Women Entrepreneurs Ready to Work Smarter & Profit Bigger
📍 May 7th | 6PM–8PM | Total Wine & More, Pembroke Pines, FL
🍷 Includes catered experience, wine tasting, & real strategy
When it was my turn, I gave my usual intro.
Nothing fancy. Just clear and true:
“I help women entrepreneurs simplify their systems, increase profits, and build a business that doesn’t burn them out.”
“I help women entrepreneurs simplify their systems, increase profits, and build a business that doesn’t burn them out.”
Then we moved on.
Nobody commented.
Nobody asked a follow-up.
I honestly thought it fell flat.
But a few days later, I got a DM from someone in that meeting.
She said, “I’ve been repeating your line to myself ever since. I think I need your help.”
It stopped me in my tracks.
Not because it turned into a sale (though it did)…
But because I realized: clarity attracts.
I wasn’t being flashy.
I wasn’t over-explaining.
I was just finally saying what I do, who I help, and how I help them - clearly, consistently, and unapologetically.
And that one sentence?
It stuck.
It stuck.
That’s what I want for you.
Because if your dream clients can’t repeat what you do…
If your message is foggy, vague, or buried under “inspirational” fluff…
They won’t hire you.
They won’t refer you.
And they won’t remember you when they need what you offer.
That’s why I’m inviting you to:
That’s why I’m inviting you to:
Brains, Brilliance & Bold Moves • A Workshop for Women Entrepreneurs Ready to Work Smarter & Profit Bigger
📍 May 7th | 6PM–8PM | Total Wine & More, Pembroke Pines, FL
🍷 Includes catered experience, wine tasting, & real strategy
This is not a vision board party.
This is a high-impact, hands-on evening designed to help you:
This is a high-impact, hands-on evening designed to help you:
✅ Attract the right clients (without chasing anyone)
✅ Simplify your offers, systems & structure
✅ And create a business that’s profitable, sustainable, and crystal clear
✅ Simplify your offers, systems & structure
✅ And create a business that’s profitable, sustainable, and crystal clear
I’ll be walking you through the “A” in my B.A.M.B.O.O. Framework - Attract - and showing you exactly how to stop getting overlooked and start becoming the obvious choice.
Ready to be heard — and remembered?
🔗 Save Your Seat Here
Ready to be heard — and remembered?
🔗 Save Your Seat Here
It’s time to stop trying harder… and start showing up with clarity that sticks.
Talk soon,
Jo
Jo
P.S. Know a woman whose message is powerful but messy? Forward this. Let’s get her showing up with client-magnet energy too.


I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:

Your business is not a side dish. It’s the main course—and it deserves to be treated like one. In this no-BS blog, I’m calling out “leftover” business strategies that leave women entrepreneurs stuck, stressed, and scaling in all the wrong ways. Discover how to build a business that’s bold, sustainable, and built to outlast trends using my BAMBOO Framework.

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🍷 Dinner, wine, and your profit breakthrough: www.jorawald.com/Brains-Brilliance-and-Bold-Moves

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💸 Stop bleeding profit
📈 Build a business that works for you
Read it. Apply it. Start making smart money moves →
👉 https://siteeditor.thryv.com/home/site/c8e9f361/blog/if-your-business-feels-like-a-hot-mess-its-costing-you-money#preview

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Let’s fix that.
I’m giving you the tools to:
💰 Price like a pro
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Read it, bookmark it, share it with your business BFFs →
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If you’re overcomplicating your client process, trying to “do it all,” or feel like coaching is starting to drain you… this blog is your game-changer.
Inside, I break down:
🔥 The shift that simplified everything
🎯 How I get faster results (without burning out)
💡 What most coaches get totally wrong
If you’re a coach or service provider who’s doing the most and getting the least—read this NOW.
👉 www.jorawald.com/this-one-zoom-call-changed-how-i-coached-forever

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This blog is for the women out here grinding, posting, perfecting—but still not profiting.
It’s time to change that.
Inside, I cover:
💰 Why profit has to come first
🛠️ What to fix if your sales are flat
🎯 How to stop playing business and start running one
This one’s a tough-love truth bomb—with the strategy to back it up.
👉 www.jorawald.com/if-your-business-isnt-making-money-you-have-an-exhausting-hobby

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Nope. Not in this business.
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This blog dives into why playing small is costing you BIG and how to show up like a brand that actually wants to win.
Inside, I break down:
🌊 Visibility vs. volume
🎯 Making moves that matter
💡 Building brand authority (without gimmicks)
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👉 www.jorawald.com/they-re-dyeing-rivers-green-what-are-you-doing

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Too many women entrepreneurs are overthinking, under-trusting, and second-guessing their own power.
Here’s what I realized (and what you need to hear):
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👉 www.jorawald.com/the-lesson-i-didnt-expect-at-the-dog-park

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Inside, I share:
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🎯 How to own your worth without explaining yourself
It’s part humor, part truth bomb—and 100% strategy.
👉 www.jorawald.com/when-your-husband-treats-dinner-with-his-friend-like-a-hostage-negotiation