15 Books Every Entrepreneur Should Read

Jo Rawald • August 4, 2024

FUEL YOUR BUSINESS JOURNEY WITH THESE MUST-READ LITERARY GEMS

"Reading is essential for those who seek to rise about the ordinary." 
~ Jim Rohn

"If you don’t like to read, you haven’t found the right book." 
~ J.K. Rowling

As entrepreneurs, we're constantly seeking ways to grow our business, enhance our skills, and stay inspired. And, you know, one of the best methods I’ve found to achieve this is through reading great books. Today, I’m excited to share my top 15 must-read books for entrepreneurs. These books have made a huge impact on my journey, and I believe they can do the same for you. So grab a cup of coffee, and get comfortable, while I share my favorite literary gems with you!

 1. "The Lean Startup" by Eric Ries

Let’s kick things off with a classic. “The Lean Startup” by Eric Ries is a must-read for anyone looking to build a successful business. This book introduces the concept of lean startup methodology, which emphasizes the importance of creating a minimum viable product (MVP), testing it with real customers, and using feedback to make improvements. It’s all about staying agile and learning quickly. Ries’s approach helps readers avoid wasting time and resources on ideas that might not work, and instead focuses on what truly adds value to customers.


Key Takeaways

Start small, test often, and pivot based on feedback. This iterative approach can save you from costly mistakes and help you find a successful path faster.

2. "Think and Grow Rich" by Napoleon Hill

Next up is a timeless classic that’s been inspiring entrepreneurs for decades. “Think and Grow Rich” by Napoleon Hill is not just about making money; it’s about developing the mindset needed for success. Hill’s book is based on his study of successful individuals like Andrew Carnegie, Thomas Edison, and Henry Ford. He distills their principles and practices into actionable steps that anyone can follow.


Key Takeaways

Your thoughts and beliefs shape your reality. Cultivate a positive mindset, set clear goals, and stay persistent in your pursuit of success.

3. "Good to Great" by Jim Collins

Have you ever wondered what makes some companies stand out and achieve greatness while others remain average? Jim Collins’s “Good to Great” explores this very question. Collins and his team spent years researching companies that made the leap from good to great and identified key factors that contributed to their success. This book is packed with valuable insights and real-world examples that can help you take your business to the next level.


Key Takeaways

Focus on building a strong team, maintain disciplined thought and action, and always strive for excellence.

4. "The 4-Hour Workweek" by Tim Ferriss

Who wouldn’t want to work less and live more? In “The 4-Hour Workweek,” Tim Ferriss challenges traditional ideologies of work and productivity. He shares practical tips on how to automate and outsource tasks, allowing entrepreneurs & solopreneurs to focus on what truly matters. Ferriss’s approach is all about creating a lifestyle that gives you more freedom and fulfillment.


Key Takeaways

Eliminate unnecessary tasks, automate what you can, and delegate the rest. Focus on high-impact activities that bring you closer to your goals.

5. "Start with Why" by Simon Sinek

Simon Sinek’s “Start with Why” is a game-changer for understanding the power of purpose in business. Sinek argues that successful leaders and companies start with a clear “why” – a compelling reason for why they do what they do. This book encourages you to dig deep and find your own “why,” which can inspire your team and resonate with your customers.


Key Takeaways

Define your purpose and let it guide your actions. A strong “why” can motivate you and attract loyal customers who believe in your mission.

 6. "Zero to One" by Peter Thiel

Peter Thiel’s “Zero to One” is a truly fascinating exploration of innovation and entrepreneurship. Thiel, a co-founder of PayPal, shares his insights on what it takes to create something unapologeticallly unique and valuable. He emphasizes the importance of going from “zero to one” – creating new ideas and products that have never existed before, opposed to copying what others have done.


Key Takeaways

Focus on innovation and differentiation. Seek to create products and services that are truly unique and can change the world.

 7. "The E-Myth Revisited" by Michael E. Gerber

If you’ve ever felt overwhelmed by the day-to-day operations of your business, “The E-Myth Revisited” by Michael E. Gerber is a definite must-read. Gerber explains why many small businesses fail and offers practical advice on how to build a business that can run smoothly without relying on the owner for everything. It’s all about creating systems and processes that allow your business to scale and thrive.


Key Takeaways

Work on your business, not just in it. Create systems and processes that can run efficiently without your constant involvement.

 8. "Smart Women Finish Rich" by David Bach

"Smart Women Finish Rich" by David Bach is an empowering financial guide specifically tailored for women, and one of my favorite books.  Bach provides practical advice on managing money, investing wisely, and planning for a secure future. Through some pretty straightforward strategies, Bach addresses the unique financial challenges many women face and offers a step-by-step plan to take control of our financial destiny. I wholeheartedly believe this book is a valuable resource for women at any stage of our financial journey, encouraging us to build wealth and achieve financial independence.


Key Takeaways

Take charge of your financial future by making informed decisions, investing wisely, and planning ahead. Bach's actionable advice helps women build a strong financial foundation, ensuring we can achieve our goals and enjoy financial security throughout our entire lives.

 9. "Crushing It!" by Gary Vaynerchuk

If you don’t know Gary Vaynerchuk, he’s an iconic social media guru and entrepreneur who has built a massive following through his authentic and no-nonsense personality. In “Crushing It!,” Vaynerchuk shares stories of entrepreneurs who have used social media to build their brands and achieve success, including his own rags-to-riches experience. This book is packed with practical tips and inspiration for leveraging social media to grow your business.


Key Takeaways

Be authentic, consistent, and persistent in your social media efforts. Engage with your audience and provide value to build a strong personal brand.

 10. "The Hard Thing About Hard Things" by Ben Horowitz

Running a business isn’t always smooth sailing, and Ben Horowitz’s “The Hard Thing About Hard Things” on-spot illustrates the challenges and tough decisions that many entrepreneurs face. Horowitz, a successful entrepreneur himself, and venture capitalist, shares his experiences and lessons learned from navigating the ups and downs of building his own company. This book is a raw and honest look at the realities of entrepreneurship.


Key Takeaways

Embrace the challenges and tough decisions as part of the entrepreneurial journey. Learn from your mistakes and stay resilient.

11.  "Never Split the Difference" by Chris Voss

"Never Split the Difference" by Chris Voss is one of my all-time favorite books.   Voss’ book and real-life, heroic experiences as a former FBI hostage negotiator, is an eye-opening guide to the art of negotiation.  This book takes readers on a journey through high-stakes negotiations and provides practical techniques that can be applied to everyday business and personal interactions. Voss challenges the traditional "win-win" approach, emphasizing the power of tactical empathy, active listening, and strategic questioning to achieve better outcomes.


Key Takeaways

Master the art of negotiation by employing tactical empathy, understanding your counterpart's perspective, and using strategic questioning to guide conversations towards favorable outcomes. This approach not only helps in high-stakes scenarios but also in everyday business dealings.

12. "Million Dollar Weekend" by Noah Kagan

"Million Dollar Weekend" by Noah Kagan is an easy-read and an inspiring guide for entrepreneurs looking to achieve rapid business growth. Drawing from his experience as the founder of AppSumo and a former employee of Facebook and Mint, Kagan shares actionable strategies to kickstart your business in a single weekend. The book emphasizes the importance of taking massive action, validating ideas quickly, and leveraging existing resources to create significant results in a short amount of time.


Key Takeaways

Embrace a mindset of taking massive action, validate your business ideas quickly, and use available resources efficiently to achieve rapid growth. This book provides a roadmap for entrepreneurs who want to make significant strides in their business within a short timeframe.

13.  "I Will Teach You to Be Rich" by Ramit Sethi

"I Will Teach You to Be Rich" by Ramit Sethi is just a no-nonsense personal finance guide aimed at helping professionals achieve financial success. Sethi's matter-of-fact tone is super straightforward, blending humor with practical advice on budgeting, saving, investing, and automating your finances. He demystifies difficult financial concepts and offers a step-by-step program that anyone can follow to build wealth and live a rich life. This book is perfect for those looking to take control of their money without sacrificing their lifestyle; I love Sethi’s plan for rewarding yourself with trips to Starbucks.   


Key Takeaways

Automate your finances, invest wisely, and focus on the big wins. Sethi’s actionable strategies help you set up a system that manages your money efficiently, allowing you to grow your wealth and enjoy life without constant financial stress.

14.  "The Energy Bus" by Jon Gordon

“The Energy Bus” by Jon Gordon is an uplifting guide to harnessing positive energy to drive your personal and professional life. Through the story of George, a man whose life and career are falling apart, Gordon shares ten powerful rules for fueling your life with positive energy, enthusiasm, and purpose. This book is not just a story of transformation but a practical roadmap for overcoming adversity, building a positive team, and achieving your goals with a renewed sense of passion and energy.


Key Takeaways

Cultivate a positive mindset and surround yourself with supportive people. Gordon's ten rules provide actionable steps to transform your outlook, boost your energy, and build a successful and fulfilling life both personally and professionally.

15.  "Good Leaders Ask Great Questions" by John C. Maxwell

“Good Leaders Ask Great Questions” by John C. Maxwell is a great guide for leaders who want to unlock their full potential and drive their teams to success. Maxwell, a renowned Christian leadership expert, emphasizes the power of asking the right questions to foster growth, learning, and connection. Through real-life examples and practical advice, he explores how leaders can use questions to engage their teams, solve problems, and create a culture of continuous improvement. This book is a must-read for anyone looking to enhance their leadership skills and build a more dynamic, responsive team-focused organization.


Key Takeaways

Master the art of asking great questions to foster deeper connections, stimulate innovation, and lead more effectively. Maxwell’s strategies help leaders unlock their team’s potential, drive meaningful conversations, and create a culture of trust and continuous improvement.

There you have it – my top 15 books every entrepreneur should read.  Like I said before, these books have profoundly impacted my journey, and I believe they can do the same for you. Whether you’re looking for practical advice, inspiration, or a new perspective, these books offer a wealth of knowledge that can help you grow both personally and professionally.


Remember, the key to success is continuous learning and improvement. So, pick up one of these books, dive in, and let the wisdom of these incredible authors guide you on your entrepreneurial journey. And if you’ve already read some of these books, I’d love to hear your thoughts and takeaways. Let’s keep the conversation going and support each other in our quest for success.


Happy reading!


Cheers, Jo

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