10 Savvy Sales Strategies to Skyrocket Your Business Revenue
Jo Rawald • January 17, 2025
Boost Your Bottom Line with Proven Techniques That Attract Loyal Customers and Close More Deals
Running a small business is no walk in the park. You’ve got to juggle customer demands, marketing, operations, and oh yah - actually making money! The good news is that selling doesn’t have to feel like pulling teeth or a marathon of endless pitches. With the right strategies, you can transform your sales game and boost your revenue without losing your sanity.
Let’s dive into ten proven sales strategies that are not only effective but also designed to help you attract loyal customers and close deals with confidence.
1. Get Crystal Clear on Your Ideal Customer
Think of sales as matchmaking for your business. You wouldn’t try to sell winter coats to someone who lives in the tropics, right? Focus on who your ideal customer is—what they need, what keeps them up at night, and how your product or service solves their problems. When you tailor your approach to the right audience, sales feel natural instead of pushy.
2. Amp Up Your Online Presence
Your website and social media profiles are like your digital storefront. Make sure they’re clean, inviting, and packed with information your customers want to know. Bonus points if your site is mobile-friendly, fast, and showcases glowing customer reviews. People want to know they’re buying from someone they can trust.
3. Lead with Value
Nobody likes being “sold to.” Instead of going straight into your pitch, offer value upfront. Share helpful tips, provide free resources, or solve a small problem before asking for the sale. Think of it as building trust before building revenue. When you serve first, customers are more likely to say yes.
4. Master the Art of Storytelling
Stories sell. They tap into emotions and create connections. Share the story of how your business started or a customer success story that highlights the transformation your product or service provides. Your journey might just be the reason someone chooses you over the competition.
5. Use the Power of Follow-Up
Here’s the truth—most sales are made after multiple touchpoints. That means following up is non-negotiable. Whether it’s a quick email, a thank-you note, or a helpful resource, staying on your customer’s radar increases the chances of closing the deal. Consistent follow-up shows that you care and keeps you top of mind.
Just Do It ~ Don’t Quit.
6. Ask for Referrals Like a Pro
Happy customers are your best salespeople. Don’t be shy about asking for referrals. Whether it’s a direct ask, a referral program with incentives, or a friendly reminder on their invoice, make it easy for people to send business your way.
7. Embrace Upselling and Cross-Selling
Upselling and cross-selling aren’t about being pushy—they’re about enhancing your customer’s experience. If you’re a bakery selling cupcakes, why not offer a discounted coffee pairing? Small add-ons can create big revenue opportunities while delighting your customers.
8. Simplify the Buying Process
Make it ridiculously easy for people to say yes. Reduce friction by streamlining your checkout process, offering flexible payment options, or providing clear instructions on how to purchase. The simpler it is to buy from you, the more likely customers will be to complete their purchase.
9. Highlight Social Proof
Reviews, testimonials, and case studies are gold when it comes to sales. People trust people, and seeing others rave about your product or service can tip the scales in your favor. Don’t just wait for reviews—ask for them and showcase them proudly on your website, emails, and social media.
10. Stay Consistent and Confident
Sales isn’t about luck - it’s about showing up consistently and with confidence. Stick to your sales plan, track your progress, and tweak what’s not working. Confidence is contagious, so believe in your product or service, and your customers will too.
Ready to Unlock Your Business’s Profit Potential?
Now that you’ve got these 10 proven strategies in your toolkit, it’s time to put them into action. Imagine what’s possible when you combine these techniques with a customized plan tailored to your business goals.
Take the first step toward transforming your business with my Profit Simulator or schedule a personalized discovery call to map out your path to success.
At my profit-focused site - AudaciousProfits.com, you can:
- Explore a Self-Guided Simulator to see the numbers in real-time
- Receive a Customized Profit Report showing exactly how small, strategic adjustments—just 1.4% improvements in 12 key areas—can double your profits
- Watch an Exclusive Video revealing how the world’s top business owners use counterintuitive thinking to earn more while working less
If you’re ready for a personalized touch, I also offer a free 20-minute discovery Zoom
where we’ll chat about your goals, identify opportunities, and create a customized plan to help you thrive.
Don’t wait to discover the possibilities! Click below to take action:
You have what it takes to achieve incredible success, and I’m here to help you every step of the way. Let’s get started!
With these strategies and resources at your fingertips, the only limit is how bold you’re willing to go. So let’s kick excuses to the curb and make your business thrive like never before. You’ve got this, and I’ve got your back!
I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:
Your business is not a side dish. It’s the main course—and it deserves to be treated like one. In this no-BS blog, I’m calling out “leftover” business strategies that leave women entrepreneurs stuck, stressed, and scaling in all the wrong ways. Discover how to build a business that’s bold, sustainable, and built to outlast trends using my BAMBOO Framework.
Too many women are stuck in the hustle—working nonstop, solving the same problems, and barely seeing the return.
You didn’t start your business to burn out. You started it to break free.
If you’re ready to ditch the stress and build a business that actually pays you back, this is your moment.
Join me LIVE in South Florida at Brains, Brilliance & Bold Moves—where I’ll show you how to scale smart, simplify your systems, and make way more money doing less.
🍷 Dinner, wine, and your profit breakthrough: www.jorawald.com/Brains-Brilliance-and-Bold-Moves
If your business feels like a tornado of to-do lists, dropped balls, and duct-taped systems… it’s not just exhausting—it’s expensive.
Chaos costs you time, clarity, and cold hard cash.
This blog is your wake-up call:
🛠️ Simplify your operations
💸 Stop bleeding profit
📈 Build a business that works for you
Read it. Apply it. Start making smart money moves →
👉 https://siteeditor.thryv.com/home/site/c8e9f361/blog/if-your-business-feels-like-a-hot-mess-its-costing-you-money#preview
You’re not charging too much. You’re not “bad at sales.”
You’re just leaving money on the table—and this blog breaks down exactly how to stop.
If you’re underpricing, over-delivering, or relying on guesswork to grow… you’re leaking profit.
Let’s fix that.
I’m giving you the tools to:
💰 Price like a pro
📊 Package for profit
🎯 Sell with strategy
Read it, bookmark it, share it with your business BFFs →
👉 www.jorawald.com/youre-leaving-money-on-the-table-lets-fix-that
The right clients are watching—but do they actually know what you do?
If your messaging is vague, cute, or confusing, you’re basically invisible.
This blog is your wake-up call to get crystal clear, magnetic, and straight-up undeniable.
You’ll learn how to:
🧲 Attract the right people (without chasing)
📢 Clarify your offer
👑 Show up as the go-to expert in your space
Because your next client isn’t on the fence—they’re just unsure if you are the answer. Fix that here →
👉 www.jorawald.com/the-right-clients-should-be-coming-to-you-theyre-watching-but-do-they-know-what-you-do
One Zoom call. That’s all it took to blow up how I coach—and rebuild it into something way more powerful.
If you’re overcomplicating your client process, trying to “do it all,” or feel like coaching is starting to drain you… this blog is your game-changer.
Inside, I break down:
🔥 The shift that simplified everything
🎯 How I get faster results (without burning out)
💡 What most coaches get totally wrong
If you’re a coach or service provider who’s doing the most and getting the least—read this NOW.
👉 www.jorawald.com/this-one-zoom-call-changed-how-i-coached-forever
If your business isn’t making money… it’s not a business. It’s an expensive, exhausting hobby.
This blog is for the women out here grinding, posting, perfecting—but still not profiting.
It’s time to change that.
Inside, I cover:
💰 Why profit has to come first
🛠️ What to fix if your sales are flat
🎯 How to stop playing business and start running one
This one’s a tough-love truth bomb—with the strategy to back it up.
👉 www.jorawald.com/if-your-business-isnt-making-money-you-have-an-exhausting-hobby
They’re dyeing rivers green for attention—and you’re still “hoping” someone sees your post?
Nope. Not in this business.
Visibility isn’t optional. If you're not making waves, you're not getting paid.
This blog dives into why playing small is costing you BIG and how to show up like a brand that actually wants to win.
Inside, I break down:
🌊 Visibility vs. volume
🎯 Making moves that matter
💡 Building brand authority (without gimmicks)
Your audience is watching—what are you showing them?
👉 www.jorawald.com/they-re-dyeing-rivers-green-what-are-you-doing
Sometimes the best business lessons don’t come from a boardroom—they show up at the dog park.
This blog unpacks a real-life moment with my pup that exposed something big:
Too many women entrepreneurs are overthinking, under-trusting, and second-guessing their own power.
Here’s what I realized (and what you need to hear):
🐾 Your instincts are an asset
🧠 Overanalyzing kills momentum
👑 Leadership starts with self-trust
Don’t miss this one—it’s a mindset reset wrapped in fur.
👉 www.jorawald.com/the-lesson-i-didnt-expect-at-the-dog-park