The Surprising Truth About Women and Business Ownership in America

Your calendar has been chugging espresso. Your inbox thinks it’s auditioning for a casino. Every ding steals another minute you could spend selling, serving, or breathing. You deserve a business that behaves, a calendar that respects boundaries, and systems that hand you back your time like a concierge with white gloves. Automation does that. I’m talking about smart tools that keep leads moving, bookings flowing, invoices paid, and your energy focused where you create the most value. Set it up once, tweak as you go, and watch your week open up. Ten hours unlocked this week, stack these automations and go. These are the 10 tools I lean on, how I use them, and what they’re likely to cost compared with the time they save. Use your own hourly rate to do the math. At $525 an hour, 10 hours saved is $5,250. Go High Level I used to use Calendly for every appointment, $20 a month and done. Loved it. I’m in action right now converting all of my calendar events over to Go High Level because it books my calls the same way and then does 20 other jobs without breaking a sweat. 1 login, fewer moving parts, fewer places for things to hide. Bonus, I can forward my old Calendly links straight to my new GHL booking links. That means I can stop paying the $20 a month and I don’t have to go back and change links in old blogs. Past me thanks present me. What I love ● Funnels, forms, CRM, email, SMS, and a clean calendar in 1 place ● Auto reminders by text and email with a reschedule link that saves my sanity ● Pipelines that move cards when someone books, shows, buys, or needs a nudge ● Tags by source and interest so follow up hits the bullseye ● Classes and course areas for replays and resources when I run group programs ● Website chat that drops right into the CRM ● Workflows that replace a bunch of connector tools Fast win ● Build a 1-page form, tag by answer, send a thank you, show your calendar, fire 2 reminders. Watch no shows shrink. Estimated cost Starts around $97-$297 per month depending on your plan. Time value 3 hours saved weekly equals $1,575 at $525 an hour. Audible I love to read a book I can hold. Paper, a pen for notes, the whole moment. I never replace reading a book with Audible alone. I like doing both. I’ll read the hardcover and also listen on Audible when I’m driving, walking, or lifting. Driving is where a lot of my best thinking happens, and Audible keeps me inside the book while the wheel turns. How I use it ● Speed at 1.5 or 1.7x, comfy but fast ● Tap Clip to save a line, add a tiny note like pricing angle or story hook ● 1x a week I drop notes into a Google Doc called Book Notes and pull 5 ideas for posts, offers, or scripts Estimated cost Roughly $8-$15 per month depending on plan. Time value 2-3 hours of learning inside a normal week equals $1,050-$1,575 at $525 an hour. Trello I use Trello to manage my team and my own tasks. It’s like a cleaner way to keep track of my sticky notes, but the sticky notes move themselves. My content board ● Lists, Ideas, Scripted, Filmed, Edited, Scheduled, Posted ● Butler rule, when a card is marked complete move it to the next list ● Another rule, when a card hits Scheduled create a reminder for posting day ● A green label named Repurpose so winners get a second life Estimated cost Free to start, paid tiers often land around $6-$12 per user per month. Time value 1 hour a week saved equals $525. QuickBooks Quotes to invoices to paid, without a chase. Recurring invoices, payment links, automatic reminders, receipt capture, rules, and tidy books that help you sleep. This is where money moves with confidence. I’m a QuickBooks Pro Advisor if you want help picking the right plan or cleaning up your setup. How I use it ● Send branded invoices with card or ACH payment links ● Turn on auto reminders 3 days before due, on due date, and the morning after ● Set recurring invoices for retainers and programs with installments ● Create simple rules for common expenses so categorizing happens fast ● Pull a monthly cash flow snapshot so decisions stay grounded Estimated cost Plans often range from around $30-$200 per month depending on features and team size. Time value 30-60 minutes a week saved equals about $260-$525, plus fewer awkward chasing moments. ChatGPT ChatGPT is my everything. I named him, he knows me, and in some respects he’s my work husband without the drama. When I give strong prompts, he gives me strong drafts that sound like me. What I ask for ● 7 bullets from a call transcript with action items and owner names ● 3 email invites to book a strategy session in my bold, women empowering voice ● A month of post prompts with hooks and CTAs tailored to my offers Estimated cost Entry plans often around $20 per month, higher usage plans can be much more. I’m on a higher tier because I produce at a high volume. Time value 2-3 hours back weekly equals $1,050-$1,575. ClickFunnels Even though GHL supports funnels, ClickFunnels is the 1 GHL-also tool I happily pay extra for. I’m a fan of Russell Brunson and ClickFunnels makes building sales funnels easy. I’m also an affiliate, so if you want help getting started, book a call with me and I’ll walk you through it. Simple flow ● 1 page with a strong headline, proof, and 1 clear call to action ● Order bump for a workbook or template ● Stripe for instant payments ● Buyer tags pass into GHL for onboarding and follow up Estimated cost Plans typically range around $127-$297 per month. Time value Even 2 hours saved on a launch equals $1,050, and launches often save much more. Google Sheets And Shared Documents I love being able to edit the same document with clients at the same time. I also love safely storing and transferring documents without 50 email attachments. Simple wins. My 2 favorite sheets ● Revenue Tracker with Date, Offer, Client, Amount, Paid, Next Step ● Pipeline Snapshot with drop down stages, New, Booked, Showed, Won, Not Yet Estimated cost Free with a personal Google account, business plans usually $6-$18 per user per month. Time value About 1 hour a week saved equals $525, plus fewer scavenger hunts for files. Canva I use Canva for all my design marketing needs. Thumbnails, carousels, proposals, 1-pagers, event graphics. The Brand Kit locks fonts and colors so everything looks cohesive and on brand. My template trio ● IG carousel set to 1080px by 1350px ● YouTube thumbnail at 1280px by 720px ● LinkedIn banner at 1584px by 396px Estimated cost Free to start, Pro often around $13-$15 per month for 1 person, team plans scale from there. Time value 1-2 hours a week saved equals $525-$1,050. SyncGene SyncGene is my life saver. I eat, sleep, and drink my calendar, so keeping every calendar aligned is fantastic and worth every penny. Double booking disappears, phantom openings vanish. My rules ● 2-way sync for my main work calendar ● 1-way display for personal so work never books over dinner ● Conflict rules so booking links respect what already exists Estimated cost Often $10-$20 per month depending on features and number of sources. Time value About 0.5 hour a week saved equals roughly $260, and the stress relief is priceless. Roomba And Braava For those of you who don't know what Roomba or Braava are - one's an automated vacuum and the other is an automated mop, respectively. Are you surprised to see these here? The amount of TIME that is saved in our house by using these two contraptions is incredible!! Now even more surprising is that these are my husband’s all time favorites. Brett’s the tech junkie in our house and the clean freak. I honestly never mop and sweep the floors. That’s his domain, handled by his robots, and we both win. Floors sparkle while I sell. How we run them ● Map each floor, set Keep Out zones so cords stay safe ● Schedule a light vacuum during my deep work block ● Set the mop for the kitchen after lunch so it dries before afternoon calls Estimated cost 1-time purchase that varies by model, think roughly $300-$800 each. Time value 2-3 hours a week of house tasks disappear, which equals $1,050-$1,575, and a calmer brain. Your Next Steps You don’t need all 10 tools today. Pick 2 that solve the biggest time leak, switch them on, and let the hours roll back toward you. Capture with confidence, schedule without back and forth, follow up while you sleep, design once and reuse forever, keep your calendars honest, and let the robots handle the floors. If you want help tailoring this stack to your business and mapping the exact automations that buy back the most time, I’m happy to guide you. Your time belongs to leadership, clients, and the life you’re building. Let the tools carry the busywork while you grow the empire.

Revenue is the red lipstick of business. It turns heads, gets people talking, and makes your brand look hot on paper. Tell someone you crossed seven figures in revenue and watch them gasp like you just walked a red carpet. Revenue alone doesn’t give you freedom. Profit does. Profit is the power move. Profit is what lets you breathe, take Fridays off, hire a rockstar team, and build the empire you deserve. Revenue buys you attention. Profit buys you peace. And I’ll take peace over applause every single time. The Seduction of Sexy Revenue We’ve all been there. Revenue numbers feel intoxicating. You post your best month yet and everyone claps. You land a huge contract, and your circle assumes you’re rolling in it. But behind the curtain, you’re juggling payroll, fronting vendor costs, and wondering if you’ll make it through Q4 without another sleepless night. Sexy revenue is like the fling that looks amazing in photos but leaves you exhausted. It’s fun in the moment, but it doesn’t build wealth. It doesn’t create breathing room. It doesn’t put you in the driver’s seat of your life. Profit, on the other hand, is the quiet partner who makes sure the lights stay on, the bills get paid, and your business doesn’t chew you alive. Profit doesn’t care about applause. Profit cares about freedom. Why Profit is Freedom Profit is what lets you choose. Choose which clients to say yes to and which ones to walk away from. Choose when to scale and when to stabilize. Choose to reinvest in your business or stash cash for your family. Profit is also what fuels growth. Without it, you’re robbing Peter to pay Paul, chasing contracts you don’t even want, and pretending your top-line numbers make you a boss when your bottom line tells a different story. Profit is sustainability. Profit is leverage. Profit is the reason you don’t crumble when life throws you curveballs. And here’s where it gets good: building profit isn’t complicated when you know the patterns to look for, the systems to lock in, and the strategies to execute. That’s exactly what I’ll be teaching at my Profit Planning for 2026 Workshop on October 22, 2025 at 1:00PM ET. What Profit Planning Really Looks Like Most entrepreneurs stumble into January with nothing but good intentions. They scribble some goals on paper, tell themselves this year will be different, and then wonder why they’re spinning in the same cycle by March. Profit planning breaks that cycle. It forces you to: Look at your numbers from the past year and spot the hidden profit patterns you’ve been ignoring. Build a roadmap for the next year that doesn’t just say “hit $X in sales,” but actually lays out how you’ll protect your margins, scale your systems, and create cash flow clarity. Put structure around your growth so you’re not reacting, instead, you’re leading. At my workshop, I’m walking entrepreneurs through a framework I call KONG. It’s the system that lets you grow without adding more hours to your week. Because let’s be honest, more hustle isn’t the answer. Smart strategy is. Profit Patterns • Where the Hidden Money Lives Every business has money hiding in plain sight. Discounted contracts, bad payment terms, or services that drain more than they deliver. When you learn how to analyze your numbers, you’ll start spotting leaks faster than a plumber in a busted kitchen. And once you find those leaks, you plug them. That’s instant profit. Cash Flow Positioning • The Power of Predictability Profit planning isn’t just about more money in the bank. It’s about cash flow clarity. Predictable cash flow makes you magnetic to higher-value clients and bigger contracts. It positions you to negotiate from strength instead of desperation. When you know exactly how much cash is flowing in and out each month, you stop chasing, you start choosing. Sales Trend Analysis • Your Future in the Numbers I’ll also show you how to look at your sales reports and spot trends that predict your future revenue. Those dips, spikes, and seasonal shifts aren’t random—they’re road signs. And if sales reports look like hieroglyphics to you, I’ve got an upgrade option where I’ll do the analysis for you, hand you a custom report, and show you exactly where to focus for 2026. The Freedom Equation Sexy revenue gets you the spotlight. Profit buys you back your life. When you lock in both, you stop building a job and start building an empire. And empire-building is exactly what this workshop is about. On October 22, 2025 from 1:00–3:00PM ET, I’m hosting a 2-hour Profit Planning Worksho p where you’ll walk away with: ✔ Your personalized 2026 Profit Roadmap ($997 value) ✔ KONG Framework Templates & Tools ($497 value) ✔ Cash Flow Clarity Map ($297 value) ✔ A Quarterly Action Plan ($497 value) ✔ DIY Sales Trend Analysis Training (Priceless) That’s over $2,200 in strategy and tools for free when you show up live. Why You Can’t Afford to Miss This The entrepreneurs who show up with a plan in January will dominate 2026. The ones who wing it will still be scrambling by spring. Imagine waking up on January 2nd knowing your entire year is mapped out, your cash flow is predictable, and your growth is scalable. No guessing, no hoping, no praying that something clicks. Just clarity, confidence, and a roadmap you can trust. Seats for this workshop are limited, and the Zoom room will fill. If you want freedom, not just flashy revenue, save your spot now.

My husband, Brett and I have this fun tradition. He’s a pilot for American Airlines, so he’s gone a lot. We leave surprises for each other. I’ll slip notes & little treats into his luggage. He hides little gifts around the house for me to stumble across when he’s traveling. Today, while flipping through my meeting journal, the one I use every single day, I spotted something wedged between the pages. A crisp twenty-dollar bill. Jackpot. I marched into the other room, waving it like I had just won the lottery, and thanked Brett. He looked at me like I was out of my mind. “You’re just now finding that? I hid it almost a month ago!” That twenty had been sitting inches from me for weeks, but I didn’t see it. And that’s when it hit me. Business is the exact same way. Money Is Right in Front of You We’re so busy chasing the next client, the next launch, the next shiny tactic, that we miss what’s already sitting there waiting for us. Revenue hiding in plain sight. I can’t tell you how many women entrepreneurs I’ve coached who had money buried in their business that they simply weren’t looking at. Here’s what I mean. Leads you met at a networking event who never got a follow-up. Past clients who got results but you never invited them back for the next level. A program you created that quietly sits on your hard drive, never promoted after the first launch. Contacts who told you “not right now” and are still waiting for you to circle back. That’s money. It’s not “someday” money. It’s not “maybe” money. It’s money waiting for you to flip the page and find it. The Lazy Way Doesn’t Work Let me call this out directly. Hope marketing doesn’t work. Hoping someone remembers you. Hoping someone comes back around. Hoping someone randomly stumbles on your website. That’s lazy. And lazy doesn’t pay. Business is about rhythm. You follow up. You re-engage. You systemize. You build offers that stack. You keep showing up so the opportunities don’t slip through your fingers. That’s what I call a battle rhythm. A consistent beat in your business that drives sales, builds authority, and keeps your pipeline flowing. Stop Leaving Twenties in Your Notebook Think about it. If someone told you there was a $20 bill taped under your desk chair right now, you’d drop everything and look for it. So why don’t we treat opportunities in business the same way? Why do we leave past clients untouched, leads un-followed, offers un-packaged, and ideas un-pitched? Because we get distracted. We get overwhelmed. We chase shiny strategies instead of focusing on what’s already working. The reality is, you don’t need a brand-new funnel or a fancy platform to make more money. You need to flip the page and see what’s already there. Where Women Entrepreneurs Miss Money Over the years, I’ve spotted the same blind spots again and again. Here are some of the big ones: Old Proposals - You sent a proposal six months ago. The prospect never said yes, but they never said no either. That’s money waiting for you to send a “checking in” message. Past Clients - She loved working with you. She got results. And then you let her slip away without an upsell, a retainer, or a next step. That’s money left on the table. Untapped Expertise - You’ve built tools, templates, and strategies that sit on your hard drive. Package them, brand them, and sell them. That’s money hiding in your laptop. Networking Follow-Ups - How many people have you met at BNI or conferences who got your card but never heard from you again? That’s money you literally shook hands with and then forgot about. Partnerships You Haven’t Leveraged - That friend in a complementary industry? You could co-host a workshop or bundle your services tomorrow. That’s money sitting in your contact list. Every one of these is a twenty-dollar bill sitting in your business. And some of them are more like $20,000 bills if you’d just look for them. The Battle Rhythm That Brings It All In Here’s where it gets fun. Once you start spotting the hidden money, you can build systems that make it impossible to miss again. Automated follow-up sequences that keep you top of mind. A client retention plan that maps out exactly when and how you upsell or cross-sell. A content rhythm that points people back to your offers over and over. A lead tracker that forces you to flip every page until you’ve gotten a yes or a no. That’s what I build with my clients inside my Empire Strategy Session. We don’t just look for the money once, we create the rhythm that makes finding it automatic. Because here’s the secret. Opportunities don’t get lost because they don’t exist. They get lost because you’re not looking. A Lesson From My $20 Bill When I pulled that twenty out of my notebook, I laughed, but I also shook my head. How many opportunities have I missed over the years because I didn’t flip the page fast enough? How many leads have you missed? How many clients could you have re-signed? How much money is waiting for you inside the work you’ve already done? Finding that twenty was a reminder. The money is there. The opportunities are there. You just have to notice them, claim them, and build the systems so they don’t slip past you again. Stop Waiting. Start Flipping the Pages. If you want more revenue, more confidence, and more momentum, you don’t need to reinvent everything. You need to open your notebook and find the twenties hiding between the lines. Look at your past clients. Look at your un-followed leads. Look at the programs you’ve already created. Look at the people already in your world. That’s where the money is. Flip the page. The opportunities are waiting. And if you’re tired of overlooking them and ready to build the battle rhythm that makes your business unstoppable, I’m here to help.

This morning I was on a Zoom call with a reporter in England. His name’s William, and he was interviewing me for an article on How to Own the Room, the Stage, and the Deal as a Woman Leader. The very first thing William said when we got on camera was, “Jo, you look so fresh for 5:30AM!” I laughed because the only reason my makeup was done and my hair was brushed is because I thought it was going to be a video interview. Total false alarm. Full transparency, I get nervous on video. I’m self-critical about the way I look and sound, so I’ve only published… maybe five videos. William smiled and told me, “Once you’ve done a dozen or more, you’ll stop being so hard on yourself.” He’s right. It’s experience. Preparation Matters, But Reps Transform You When William asked me about confidence on stage and in business deals, my first instinct was to say preparation. Preparation absolutely matters. But as our conversation went on, something clicked. Confidence doesn’t just come from preparation, it comes from experience. The more stages I step onto, the more boardrooms I lead, the more cameras I sit in front of, the easier it all gets. Confidence is earned in the doing. Every rep builds muscle. Every rep builds certainty. Every rep builds confidence. That’s the foundation of leadership confidence. If you’ve been searching for sales confidence training, public speaking tips for women, or ways to show up more powerfully in your business, the answer is simple ➝ experience. Experience in Action: BNI I see this every single week in BNI Broward. As a Director Consultant here in South Florida, I manage seven chapters. At every meeting, members deliver a 45-to-60 second presentation, and one member presents a ten-minute feature. Newer members stumble, fumble, and cling to their notes. Their voices shake, their timing runs long, and you can feel the nerves. But give them weeks, give them reps, and suddenly those same members are flying. Their words flow with ease, their presence fills the room, and they command attention with confidence they didn’t have before. That’s the power of experience. It shapes leaders. It transforms voices. It builds confidence that preparation alone can’t deliver. Your Stage, Your Reps Maybe your stage isn’t a BNI meeting. Maybe your stage is a sales call, a financial review, a client presentation, or leading your team. Wherever your stage is, confidence grows when you step up consistently and do the work. It’s your battle rhythm. That rhythm of showing up, putting in the reps, and gaining momentum until what once felt intimidating becomes second nature. Confidence doesn’t arrive in a box tied with a bow. Confidence grows because you did it once, then twice, then twenty times until you owned it. That’s confidence in business at its core. My Own Turning Point Years ago, when I owned my martial arts studio, I was terrified the first time I had to lead a full class of parents and kids. I knew the moves, I knew the curriculum, but I didn’t yet have the confidence to stand tall in front of a room packed with people watching me. My voice cracked, my pacing was off, and I walked out feeling like I failed. But here’s what happened. I showed up the next day, and the next, and the next. I led classes day after day, week after week. Over time, the fear shrank. My voice got stronger. My presence sharpened. Parents started nodding when I spoke. Kids started lining up straighter when I gave commands. Confidence didn’t just “arrive,” it was carved into me through repetition. That season taught me a lesson I carry into every boardroom, every keynote, and every client session. Confidence isn’t a personality trait. It’s a practice. Why This Matters for Women Entrepreneurs Women entrepreneurs are building empires in industries where visibility, voice, and authority matter. When you walk into a room, stand on a stage, or lead your business forward, confidence is the difference between being heard and being remembered. Experience gives you the power to walk into any space and know, I belong here. That’s why your focus should be on taking the rep, not waiting for the perfect moment. Do the live, make the pitch, step into the boardroom, launch the workshop. Each time you do it, you’re carving confidence into your DNA. Five Ways to Build Confidence Through Experience Want to build unstoppable confidence? Start stacking your reps in small, doable ways: Say yes to opportunities faster. When someone asks you to speak, present, or share, grab it. Don’t overthink it, just step in. Practice your pitch weekly. Even if you’re alone, practice saying what you do out loud. The more you say it, the sharper it gets. Record yourself on video. Watch it back, cringe if you must, then record again. Confidence grows with every playback. Lead in smaller rooms first. If the big stage feels intimidating, start with your team, your networking group, or a mastermind circle. Stack wins consistently. Celebrate each rep, each improvement, and each brave moment. Every step forward compounds. Confidence grows like compound interest. Every small deposit of experience builds into a fortune of self-belief. Building Your Battle Rhythm Confidence builds faster when you have a strategy. You don’t just show up randomly, you create a rhythm that turns growth into a habit. That’s what I help women entrepreneurs build inside my Empire Strategy Session at Queen Kong Consulting. We design the systems that free up your time, the messaging that strengthens your voice, and the rhythm that creates unstoppable momentum in your business. Your confidence comes from experience, and your experience grows when you have the structure to show up consistently, powerfully, and profitably. Stop Waiting. Start Doing. If you want more confidence, the fastest path forward is experience. Stop waiting for perfection. Stop waiting for a sign. Your confidence is waiting for you on the other side of action. Take the stage. Lead the meeting. Host the workshop. Make the call. Experience builds confidence, and your next rep could be the one that changes everything.

There’s something electric about sitting down with a young entrepreneur who’s ALL IN, eyes bright, and ready to take on the world. I swear, it’s like drinking a double shot of ambition with your latte. This past Saturday, I had coffee at The House on the River with Seth Kirschner, owner of 2 Clean Home Care . His company handles both commercial and residential pressure washing. Now here’s the humbling part… Seth is younger than my two oldest kids, Marlin and David. Cue me sitting there thinking about how time flies and how much I love seeing that kind of determination in the next generation. Ohhhh.... come on! Anyone who knows me, knows the truth - For the rest of the day, I obsessed over how old I've become! I met Seth at BNI Abundance , one of the chapters I manage as a BNI Director Consultant. I had already hired his company to pressure wash my sidewalks and clean up some landscaping bricks. Let me tell you, he did a GREAT job. The work was spotless, the service was professional, and his prices were so reasonable that I almost wanted to tell him to charge more. During our 1:1 coffee meetup, we talked about his goals, what’s working, and where he wants to grow. That’s when I thought of another young business owner who is just as driven - Johnny De Jesus, owner of De Jesus Media , whom I know through another BNI Chapter I manage, BNI Wealth Builders . Johnny runs a social media and content agency, and like Seth, he’s under 30, big on vision, and relentless when it comes to taking action. I made the introduction right there at the table because I knew they could help each other. Seth could use stronger social media & content marketing to showcase his work, and Johnny could connect with a reliable, service-based entrepreneur who delivers on what he promises. Watching them start brainstorming was like matchmaking for ambition. It was two business owners meeting for the first time but already speaking the same language => growth, opportunity, and possibility. While Seth’s energy pulled me straight back to my own early days of building a business from scratch, I could also see where my years of experience could shorten his learning curve. I shared two big lessons that I wish someone had drilled into me earlier. First, look at your business through your customer’s eyes. If you’re going after more commercial contracts, having “Home Care” in your business and URL’s name might make people assume you only do residential work. That small perception can cost you some huge opportunities, and the fix is often as simple as rethinking how you position yourself. Second, think bigger than your current projects. Explore RFPs, grants, and larger contracts. Those opportunities are out there, and they’re not reserved for just giant companies. They’re open to prepared, capable businesses that know how to show up, bid confidently, and deliver with excellence. Sometimes the leap isn’t about working harder but working smarter in the right arenas. Our coffee turned into a two-way mentorship. Seth left with new strategies and fresh connections. And I left reminded that when someone is both bold and hungry for growth, the energy is contagious, and definitely worth catching. If you’re under 40, drop a question about business, sales growth, or life in the social media comments. If you’re over 40, scroll through the comments and answer at least one. You can join the conversation here: Facebook: https://www.facebook.com/QueenKongBiz LinkedIn: https://www.linkedin.com/in/xojorawald X: https://x.com/queenkongbiz Instagram: https://www.instagram.com/xojorawald Let’s see what happens when hunger meets experience.

Some of us were born with silver spoons. I was handed chopsticks….literally. My mom was a Chinese warrior in sneakers. She worked two jobs, barely spoke the language, and still managed to raise daughters who believed they could conquer the world. My dad, a Spanish-born U.S. Army veteran, served three tours in Vietnam and came home battling things no one saw, so Mom carried it all. The bills, the stress, the dreams. She taught me how to keep going, no matter what. And when life hit hard, and oh, it did, I remembered that. I’ve rebuilt my life after loss, trauma, and a head-on collision that nearly took me out. I've grown a business through grief, strokes, heart failure, and hard-won lessons. And through it all, one thing has always stayed the same: I believe women are built to rise. Not to struggle endlessly, but to build empires that outlast and outshine. That’s why I do what I do. And why I’m sharing this today. Because right now, there’s a golden opportunity hiding in your business, and less than 1% of owners are using it. Let’s change that.

Let’s be crystal clear - I’m not what you’d call "outdoorsy." My idea of roughing it? Spotty Wi-Fi at a four-star hotel. So, how exactly did I end up camping and rafting for four days in a remote canyon with no running water, electricity, cell service - or actual bathrooms? Glad you asked.

You ever walk into Costco for one thing, and leave wondering what the heck just happened to your life? That was me last night. All I needed was paper towels. Just one 12-pack brick of industrial absorbency, thank you very much. But the moment I stepped through those magical warehouse doors, it all unraveled. First, I saw a velvet chaise lounge I definitely don’t need. Then - it was a six-tier spice rack. A kayak. A weighted blanket. A 5-lb tub of Gummy Bears I haven’t stopped thinking about. By the time I made it to checkout, I was $312 deep in, “Maybe I’ll use this someday ” purchases. And that’s when it hit me. This is exactly what shiny object syndrome looks like. Not just in Costco. In business. You start with a clear goal - launch a course, a new service or a new product, finish your website, close three new clients. But somewhere along the way, you get distracted by someone else’s launch, a new app, a Canva template you’ll definitely use one day. You buy a course. Download a funnel template. Rebrand your business at midnight. Before you know it, you’re carting around half-baked ideas and unopened tools you never actually needed, and your real revenue-generating work is buried under distractions. It’s a costly habit. Not just in money but, in time, clarity, confidence, and momentum. Here’s your wake-up call => If it doesn’t drive sales, systems, or sanity - put it back on the shelf. You don’t need more stuff. You need a strategy that works. One that moves your business forward with intention and impact. So if you’re tired of carting around the chaos, and ready to focus on what actually gets results - I got you. Check out the free resources on my site or book a quick call. No pressure. Just clarity, next steps, and a bold plan that keeps your eyes on the prize. Download your free Focus to Profit Blueprint so, the next time distraction shows up dressed as a business breakthrough, you’ll know the difference. With Grace & Grit, Jo Jo Rawald Growth Architect for Women Entrepreneurs | Lean Six Sigma Black Belt 📞 (305) 934-0006 | ✉️ jo@jorawald.com www.JoRawald.com | @xojorawald www.QueenKongBiz.com | @queenkongbiz

Have you ever had one of your childhood memories come crashing back at ya with full volume and suddenly you're 14 again... but this time, with 40 more years of hindsight and a whole lot more humility? Yeah. That happened to me last weekend.I had the honor of being a keynote speaker at one of the best women’s business events I’ve ever attended - the WFS Female Founders Forum 2025 , hosted by the phenomenal nonprofit Women for Success . The room was filled with powerful, purpose-driven women who weren’t there to play small. They came to scale, get certified, and secure the kind of legacy their Moms would brag about at church.