REGULARLY REVIEW FINANCIAL STATEMENTS
Jo Rawald • May 24, 2024
Analyze financial statements regularly to identify trends, strengths, and areas for improvement.

Welcome back to May Money Management Month, where we're unlocking the secrets to small business success one tip at a time. Today's golden nugget of wisdom?
Regularly Review Financial Statements
Analyze financial statements regularly to identify trends, strengths,
and areas for improvement.
As a small business owner, it’s crucial to stay on top of your financial health. Regularly reviewing your financial statements can provide you with valuable insights into your business’s performance and guide you towards making informed decisions. Here’s why this practice is essential and how to get started:
Why Regularly Review Financial Statements?
1. Identify Trends. By examining your financial statements regularly, you can spot patterns and trends that indicate the overall direction of your business. This can help you forecast future performance and make proactive adjustments.
2. Highlight Strengths. Regular reviews can help you recognize areas where your business is performing well. Understanding your strengths allows you to leverage them further and maintain a competitive edge.
3. Spot Areas for Improvement. Identifying weaknesses and areas that need improvement is critical for growth. Regular financial analysis can reveal inefficiencies, unnecessary expenses, or underperforming sectors that require attention.
How to Analyze Your Financial Statements
Set a Schedule:
- Decide how often you will review your financial statements. Monthly reviews are generally recommended for most small businesses.
Understand Key Financial Statements:
- Income Statement: Provides a summary of your revenues, costs, and expenses during a specific period.
- Balance Sheet: Shows your assets, liabilities, and equity at a specific point in time.
- Cash Flow Statement: Details the inflows and outflows of cash, helping you understand your liquidity.
Compare Periods:
- Compare your financial statements over different periods to see how your business is performing over time. Look for significant changes and understand the reasons behind them.
Seek Professional Help:
- If you’re not confident in your ability to analyze financial statements, consider seeking the help of a financial advisor or accountant. They can provide expert insights and help you interpret the data accurately.
Book a Free Discovery Call.
Take your business to the next level by monitoring your profit margins. Let's chat! Book a free discovery call with me today,
and let's explore how I can help you unlock new opportunities for growth.
Stay Tuned. Stay tuned for tomorrow’s tip, and until then, keep striving, keep thriving, and keep mastering the art of reviewing financial statements. Regular financial reviews are a cornerstone of business success, ensuring that you’re always informed and prepared to make the best decisions for your future.
Remember, the path to financial stability and growth starts with understanding your numbers. Embrace the habit of regular financial reviews and watch your business thrive.

I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:

Your business is not a side dish. It’s the main course—and it deserves to be treated like one. In this no-BS blog, I’m calling out “leftover” business strategies that leave women entrepreneurs stuck, stressed, and scaling in all the wrong ways. Discover how to build a business that’s bold, sustainable, and built to outlast trends using my BAMBOO Framework.

Too many women are stuck in the hustle—working nonstop, solving the same problems, and barely seeing the return.
You didn’t start your business to burn out. You started it to break free.
If you’re ready to ditch the stress and build a business that actually pays you back, this is your moment.
Join me LIVE in South Florida at Brains, Brilliance & Bold Moves—where I’ll show you how to scale smart, simplify your systems, and make way more money doing less.
π· Dinner, wine, and your profit breakthrough: www.jorawald.com/Brains-Brilliance-and-Bold-Moves

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This blog is your wake-up call:
π οΈ Simplify your operations
πΈ Stop bleeding profit
π Build a business that works for you
Read it. Apply it. Start making smart money moves →
π https://siteeditor.thryv.com/home/site/c8e9f361/blog/if-your-business-feels-like-a-hot-mess-its-costing-you-money#preview

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You’re just leaving money on the table—and this blog breaks down exactly how to stop.
If you’re underpricing, over-delivering, or relying on guesswork to grow… you’re leaking profit.
Let’s fix that.
I’m giving you the tools to:
π° Price like a pro
π Package for profit
π― Sell with strategy
Read it, bookmark it, share it with your business BFFs →
π www.jorawald.com/youre-leaving-money-on-the-table-lets-fix-that

The right clients are watching—but do they actually know what you do?
If your messaging is vague, cute, or confusing, you’re basically invisible.
This blog is your wake-up call to get crystal clear, magnetic, and straight-up undeniable.
You’ll learn how to:
π§² Attract the right people (without chasing)
π’ Clarify your offer
π Show up as the go-to expert in your space
Because your next client isn’t on the fence—they’re just unsure if you are the answer. Fix that here →
π www.jorawald.com/the-right-clients-should-be-coming-to-you-theyre-watching-but-do-they-know-what-you-do

One Zoom call. That’s all it took to blow up how I coach—and rebuild it into something way more powerful.
If you’re overcomplicating your client process, trying to “do it all,” or feel like coaching is starting to drain you… this blog is your game-changer.
Inside, I break down:
π₯ The shift that simplified everything
π― How I get faster results (without burning out)
π‘ What most coaches get totally wrong
If you’re a coach or service provider who’s doing the most and getting the least—read this NOW.
π www.jorawald.com/this-one-zoom-call-changed-how-i-coached-forever

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This blog is for the women out here grinding, posting, perfecting—but still not profiting.
It’s time to change that.
Inside, I cover:
π° Why profit has to come first
π οΈ What to fix if your sales are flat
π― How to stop playing business and start running one
This one’s a tough-love truth bomb—with the strategy to back it up.
π www.jorawald.com/if-your-business-isnt-making-money-you-have-an-exhausting-hobby

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Nope. Not in this business.
Visibility isn’t optional. If you're not making waves, you're not getting paid.
This blog dives into why playing small is costing you BIG and how to show up like a brand that actually wants to win.
Inside, I break down:
π Visibility vs. volume
π― Making moves that matter
π‘ Building brand authority (without gimmicks)
Your audience is watching—what are you showing them?
π www.jorawald.com/they-re-dyeing-rivers-green-what-are-you-doing

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This blog unpacks a real-life moment with my pup that exposed something big:
Too many women entrepreneurs are overthinking, under-trusting, and second-guessing their own power.
Here’s what I realized (and what you need to hear):
πΎ Your instincts are an asset
π§ Overanalyzing kills momentum
π Leadership starts with self-trust
Don’t miss this one—it’s a mindset reset wrapped in fur.
π www.jorawald.com/the-lesson-i-didnt-expect-at-the-dog-park