Living Your Dream Life
Jo Rawald • January 27, 2025
Turning Aspirations into Reality
Earlier last week, I wrote a blog titled, The Ripple Effect of Martin Luther King’s Dream - How MLK’s Vision Empowered Women in Business to Dream Bigger.
It was a reflection on how Dr. King’s legacy paved the way for equality and opportunity, inspiring women entrepreneurs to dream boldly and build businesses that matter. If you haven’t read it yet, you can check it out here. Today, we’re shifting gears to focus on your dreams—and how to bring them to life.
Building a Business That Fuels Your Dreams
Have you ever found yourself just gazing out, day-dreaming of the life you really want? Maybe it’s traveling the world, sipping coffee in a cozy cabin, or simply being able to clock out early on a Friday guilt-free. Whatever your version of “living the dream” looks like, I’m here to tell you it’s not just possible—it’s waiting for you.
You’ve already taken a massive step forward by starting your business. But let’s be real, some days running that business feels less like living the dream and more like being a circus juggler with flaming torches. I get it.
So, how do we shift from overwhelm to fulfillment? Let’s dive into some practical steps to make your dream life your reality.
Define Your Dream Life
First things first—what does your dream life really look like? This isn’t about what society, social media, or even your peers say you should
want. It’s about your vision. Is it financial freedom, time with loved ones, or the ability to make a difference?
Grab a pen, start a journal, or even make a vision board. Your clarity will be your compass, guiding you toward the decisions and strategies that align with your goals.
Build a Business That Works for You
Your business is meant to fuel your life, not drain it. If you’re stuck in the weeds of endless tasks, it’s time for a change.
Ask yourself:
- Are my processes streamlined, or am I spinning my wheels?
- Am I focusing on profit-driving activities or just busywork?
- Is my business model designed to support my long-term goals?
If these questions sting a little, you’re not alone. The good news? You can shift to a leaner, more intentional way of working. It’s all about cutting out the fluff and focusing on what moves the needle.
Prioritize Like a Pro
The secret to living your dream life isn’t about doing more—it’s about doing what matters. Learn to say no to anything that doesn’t align with your vision. That means delegating, automating, or letting go of tasks and opportunities that don’t serve your goals. Saying no to one thing means saying yes to your priorities.
Embrace Automation Without Losing Personalization
If you missed my blog about The Secret to Working Smarter, Not Harder, you can find it here. It’s the perfect foundation for understanding how systems and processes can simplify your work.
Automation is one of the most powerful tools for creating a dream-driven business. Automate tasks like scheduling, email campaigns, and customer follow-ups to free up time for the things that matter most.
The best part? You don’t have to lose the personal touch. Automation done right amplifies your unique voice and brand.
Build Sustainable Revenue
Money isn’t the only measure of success, but let’s be honest—it’s a big part of living your dream life. Financial freedom comes from building sustainable revenue streams.
Consider adding layers to your business model:
- Offer online courses or memberships.
- Introduce passive income streams like digital products.
- Launch new services or bundles that align with your expertise.
The goal is to create income sources that don’t rely solely on your day-to-day hustle.
Surround Yourself With Dreamers and Doers
You’re not meant to do this alone. Surround yourself with a support system of people who challenge and uplift you. Find mentors, join mastermind groups, and lean into your network.
Collaboration often leads to unexpected opportunities and fresh ideas that can push your business—and life—to the next level.
Stay Adaptable
Here’s the thing about dreams—they evolve. The life you envision today might shift as you grow and change, and that’s okay.
Think of your business as a tool that adapts to your needs. Whether you need to pivot or completely reinvent your approach, stay flexible. Life’s twists and turns can often lead to even better outcomes than you imagined.
The Power of Gratitude
Dreams feel more tangible when you take time to appreciate how far you’ve come. Celebrate the wins—big and small—and let gratitude fuel your journey forward.
Your Dream Life Is Non-Negotiable
Let me be crystal clear—it’s not selfish to prioritize your dreams. When you’re thriving, you’re better equipped to serve your clients, support your family, and make a positive impact.
Set those boundaries. Say yes to opportunities that excite you and no to anything that holds you back. This is your life. Make it the one you’ve always imagined.
Ready to Take the Next Step?
Dr. Martin Luther King Jr. once said, “Faith is taking the first step even when you don’t see the whole staircase.” That sentiment is a guiding light for entrepreneurs like you who are working toward their dreams, one small step at a time.
My Audacious Profits Pathways
program offers tools and strategies to help you turn your aspirations into action:
✅ Explore a Self-Guided Profit Simulator to see the numbers in real-time
✅ Receive a Customized Profit Report that shows how small, strategic tweaks can double your revenue
✅ Watch an Exclusive Video revealing how top entrepreneurs earn more while working less
For a more personalized approach, book a free 20-minute discovery Zoom with me. Together, we’ll map out a clear plan to help you live your dream life.
Your dream life is closer than you think. With clarity, focus, and the right strategies, you can create a business and life that light you up.
Let’s make it happen together.
Your next chapter starts here.
You ever walk into Costco for one thing, and leave wondering what the heck just happened to your life? That was me last night. All I needed was paper towels. Just one 12-pack brick of industrial absorbency, thank you very much. But the moment I stepped through those magical warehouse doors, it all unraveled. First, I saw a velvet chaise lounge I definitely don’t need. Then - it was a six-tier spice rack. A kayak. A weighted blanket. A 5-lb tub of Gummy Bears I haven’t stopped thinking about. By the time I made it to checkout, I was $312 deep in, “Maybe I’ll use this someday ” purchases. And that’s when it hit me. This is exactly what shiny object syndrome looks like. Not just in Costco. In business. You start with a clear goal - launch a course, a new service or a new product, finish your website, close three new clients. But somewhere along the way, you get distracted by someone else’s launch, a new app, a Canva template you’ll definitely use one day. You buy a course. Download a funnel template. Rebrand your business at midnight. Before you know it, you’re carting around half-baked ideas and unopened tools you never actually needed, and your real revenue-generating work is buried under distractions. It’s a costly habit. Not just in money but, in time, clarity, confidence, and momentum. Here’s your wake-up call => If it doesn’t drive sales, systems, or sanity - put it back on the shelf. You don’t need more stuff. You need a strategy that works. One that moves your business forward with intention and impact. So if you’re tired of carting around the chaos, and ready to focus on what actually gets results - I got you. Check out the free resources on my site or book a quick call. No pressure. Just clarity, next steps, and a bold plan that keeps your eyes on the prize. Download your free Focus to Profit Blueprint so, the next time distraction shows up dressed as a business breakthrough, you’ll know the difference. With Grace & Grit, Jo Jo Rawald Growth Architect for Women Entrepreneurs | Lean Six Sigma Black Belt 📞 (305) 934-0006 | ✉️ jo@jorawald.com www.JoRawald.com | @xojorawald www.QueenKongBiz.com | @queenkongbiz
Have you ever had one of your childhood memories come crashing back at ya with full volume and suddenly you're 14 again... but this time, with 40 more years of hindsight and a whole lot more humility? Yeah. That happened to me last weekend.I had the honor of being a keynote speaker at one of the best women’s business events I’ve ever attended - the WFS Female Founders Forum 2025 , hosted by the phenomenal nonprofit Women for Success . The room was filled with powerful, purpose-driven women who weren’t there to play small. They came to scale, get certified, and secure the kind of legacy their Moms would brag about at church.
Imagine losing money every time you make a sale… and choosing to do it anyway. That’s exactly what Costco has done - for 40 years straight - with their $1.50 hot dog + soda combo. Yep. One dollar. Fifty cents. No inflation. No markup. No apology. And when someone on the leadership team had the nerve to suggest raising the price? Costco co-founder Jim Sinegal flat-out said, "If you raise the price of the hot dog, I will kill you." Savage? Maybe. Strategic? 1000%. Because he got something most business owners miss entirely… => Not everything you sell is about profit. Some things are about perception. That hot dog isn’t just a cheap meal. It’s a statement: “We’re not here to nickel-and-dime you. We’re here to treat you right.” And guess what? That tiny loss leader earns them billions in customer loyalty, trust, and recurring revenue. I call this the Hot Dog Method: 🌭 Sacrifice something small. 🌭 Earn something massive. 🌭 Make it memorable. Every business can have a $1.50 hot dog moment: 🌭 A bonus your clients didn’t see coming 🌭 A “damn, no one else does that” type of policy 🌭 A ridiculously over-delivered offer that makes them tell 3 friends The key? Don’t hide it. Flaunt it. Repeat it. Build a reputation around it. Make it so obvious your clients can point and say, “That’s why I work with her. No one else shows up like that.” So here’s your million-dollar reflection: What’s YOUR $1.50 hot dog? Find it. Double down on it. Then sit back and watch your referrals multiply like Costco memberships in January.
I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:
Your business is not a side dish. It’s the main course—and it deserves to be treated like one. In this no-BS blog, I’m calling out “leftover” business strategies that leave women entrepreneurs stuck, stressed, and scaling in all the wrong ways. Discover how to build a business that’s bold, sustainable, and built to outlast trends using my BAMBOO Framework.
Too many women are stuck in the hustle—working nonstop, solving the same problems, and barely seeing the return.
You didn’t start your business to burn out. You started it to break free.
If you’re ready to ditch the stress and build a business that actually pays you back, this is your moment.
Join me LIVE in South Florida at Brains, Brilliance & Bold Moves—where I’ll show you how to scale smart, simplify your systems, and make way more money doing less.
🍷 Dinner, wine, and your profit breakthrough: www.jorawald.com/Brains-Brilliance-and-Bold-Moves
If your business feels like a tornado of to-do lists, dropped balls, and duct-taped systems… it’s not just exhausting—it’s expensive.
Chaos costs you time, clarity, and cold hard cash.
This blog is your wake-up call:
🛠️ Simplify your operations
💸 Stop bleeding profit
📈 Build a business that works for you
Read it. Apply it. Start making smart money moves →
👉 https://siteeditor.thryv.com/home/site/c8e9f361/blog/if-your-business-feels-like-a-hot-mess-its-costing-you-money#preview
You’re not charging too much. You’re not “bad at sales.”
You’re just leaving money on the table—and this blog breaks down exactly how to stop.
If you’re underpricing, over-delivering, or relying on guesswork to grow… you’re leaking profit.
Let’s fix that.
I’m giving you the tools to:
💰 Price like a pro
📊 Package for profit
🎯 Sell with strategy
Read it, bookmark it, share it with your business BFFs →
👉 www.jorawald.com/youre-leaving-money-on-the-table-lets-fix-that
The right clients are watching—but do they actually know what you do?
If your messaging is vague, cute, or confusing, you’re basically invisible.
This blog is your wake-up call to get crystal clear, magnetic, and straight-up undeniable.
You’ll learn how to:
🧲 Attract the right people (without chasing)
📢 Clarify your offer
👑 Show up as the go-to expert in your space
Because your next client isn’t on the fence—they’re just unsure if you are the answer. Fix that here →
👉 www.jorawald.com/the-right-clients-should-be-coming-to-you-theyre-watching-but-do-they-know-what-you-do
One Zoom call. That’s all it took to blow up how I coach—and rebuild it into something way more powerful.
If you’re overcomplicating your client process, trying to “do it all,” or feel like coaching is starting to drain you… this blog is your game-changer.
Inside, I break down:
🔥 The shift that simplified everything
🎯 How I get faster results (without burning out)
💡 What most coaches get totally wrong
If you’re a coach or service provider who’s doing the most and getting the least—read this NOW.
👉 www.jorawald.com/this-one-zoom-call-changed-how-i-coached-forever