Let Haters Hate • Proof You’re Winning

Confidence is the currency of business. You can have the sharpest pitch and the most brilliant strategy, but when you walk into a room like you own it, you change the entire energy. The women who win are the ones who know they belong at the table and claim their chair without hesitation. Confidence Is Your Business Strategy Every contract signed, every deal closed, every client won, it all traces back to confidence. The grounded kind of confidence that comes from knowing who you are, what you offer, and why people should trust you with their money. Confidence sells faster than discounts and sticks harder than any ad campaign. Confidence Starts With Action Confidence builds every time you keep a promise to yourself. When you commit to waking up early to prep for that pitch, when you follow through on building your funnel, when you finally step out from behind busy work and go live on video, that’s when your confidence grows roots. The Day My Confidence Got Tested I once tripped walking onto a stage. Full “knees buckled, arms flailing, microphone squealing” entrance. The room went dead quiet. I could’ve melted into the floor. Instead, I laughed and said, “Now that I’ve fallen for you, let’s talk about how to make money.” The audience exploded. I closed more deals after that speech than I had in months. Confidence means owning the moment so powerfully that people can’t look away. Confidence Grows With Clarity When you’re clear on your offer, your numbers, and your next move, your confidence stands tall. Clarity is power. Know your pricing. Know your story. Know what problem you solve. When clarity lines up, confidence comes along for the ride. Build Your Confidence Muscle Confidence is a muscle, and it strengthens with every rep. Speak up in meetings. Ask for bigger deals. Pitch to companies that scare you. Every rep makes you stronger until one day you look around and realize, “Damn, I run this room.” Surround Yourself With Confidence Builders Confidence multiplies when you’re around the right people. Hang around women who hype you up and hold you accountable. Stay close to people who push you to stretch. Be around the ones who clap when you win and remind you of your crown when you forget. Your environment sets the stage for your empire. Confidence Is Contagious Unshakable confidence has ripple effects. Clients trust you faster. Teams follow you quicker. Partners respect you deeper. You don’t have to announce it, because it’s written all over the way you move, speak, and sell. Confidence is built one bold move at a time. Every action adds another brick to your empire wall. Fall, laugh, stand taller, and keep going. That’s the recipe for unshakable confidence. And if you’re ready to talk about building an empire where confidence and profit go hand-in-hand, grab a coffee with me. Ask, because I’ll show you how to multiply visibility, credibility, and profitability while keeping your crown steady.

Scaling thrives on simplicity, clarity, and smart moves. Every empire grows faster when you strip away the nonsense that eats your time and energy. Too many women entrepreneurs pour themselves into busy work that feels important but steals their profit and peace. I’ve done it all - said yes to the wrong things, buried myself in endless tasks, ignored my numbers, and it left me frazzled with cold coffee and a brain fried like a late-night waffle. The day I quit those habits was the day my business scaled, my stress dropped, and my mornings stopped feeling like a sprint to nowhere.

Lean Six Sigma sounds like the kind of thing that lives in a dusty corporate manual locked in some CEO’s office, but let me spill it for you. It’s a system designed to make businesses leaner, faster, and more profitable, and if you’re running a small business, there are a handful of secrets in here you’ll want to snatch up right now. Because if you’re smart, you don’t need more on your plate. You need less. Less wasted time, less back-and-forth, less rework, less “didn’t we already solve this?” moments. What you do need is more profit, more freedom, and more space to think like the CEO you are instead of the office firefighter putting out daily chaos. And trust me, I learned these lessons the hard way. I once tried to launch a coaching program while managing client certifications, updating QuickBooks, and setting up email automation – all on the same day. It was chaos. My team was sending me messages like “Jo, where’s the Zoom link for tonight’s session?” while my husband asked me why the smoke alarm was going off. Long story short, I put the lasagna on the air fry setting, forgot about it, and ended up with charcoal dinner while trying to explain to a client why she had two Operating Agreements in her client portal. That’s when I stopped trying to juggle so much, went back to my Lean Six Sigma Black Belt roots, and started systemizing. Lean Six Sigma saved me from becoming the crazy woman eating burned pasta in her office while the business went up in flames. Here’s what you can steal from Lean Six Sigma and apply today.

Five minutes into my day I realized my brain was fried, and it wasn’t even 9AM yet. Why? Because I spent the morning chasing passwords, answering the same “Can you resend that link?” email for the third time, and manually updating a spreadsheet that I swore I was going to automate last year. That’s when it hit me, systems aren’t just sexy, they’re vital! They’re sanity savers, profit builders, and freedom makers. Every woman entrepreneur I know is juggling ten flaming batons while riding a unicycle uphill in heels. And the crazy part? Most of us signed up for it willingly. We said yes to building a business because we wanted freedom, creativity, and impact, but somewhere along the way the dream turned into inbox babysitting and spreadsheet purgatory. Let’s get one thing straight right now, systems are definitely not boring. They are the lingerie of business. Systems make your operations smooth, your clients swoon, and your bank account very, very happy. They are the silent operators running behind the scenes so you can focus on the empire-building moves that actually bring in money. And let me tell you, I learned this the hard way. My Wake-Up Call A couple years ago, I had a morning meltdown in front of my husband. I was in the kitchen, coffee cup in one hand, laptop in the other, swearing at an invoice that wouldn’t send. Brett walks in like the calm fighter pilot he is, and says, “Jo, maybe the problem isn’t the invoice. Maybe the problem is the system.” Cue my eye roll the size of Texas. But he was right. I didn’t have a system. I had duct tape. And duct tape is fine if you’re fixing a Halloween costume, not if you’re building a million-dollar business. So I went all in. I systemized my scheduling, automated my invoicing, and created flows so my content and emails went out while I was sipping wine with friends. And you know what? Life got fun again. Clients stopped chasing me. My team stopped asking the same questions over and over. And I stopped waking up in a cold sweat at 3AM because I forgot to follow up with a lead. What Automation Really Does For You When you automate the busy work, three magical things happen: 1. You buy back your brain space - No more decision fatigue from tiny repetitive tasks. 2. You scale without extra staff - Systems let you serve more people without cloning yourself. 3. You free up energy for big moves - That course you’ve been meaning to launch? That partnership you’ve been avoiding? Suddenly you’ve got the bandwidth. Automation is like cloning your most reliable employee, except she never gets sick, never complains, and never asks for a raise. Where Women Entrepreneurs Lose the Most Time Here’s where I see my clients drowning every single week: • Email overwhelm - Spending hours answering repetitive questions that could be solved with canned responses, auto-responders, or even a simple FAQ link. • Client scheduling - Going back and forth with “Does 2PM work for you?” instead of using a tool like Calendly. • Invoicing and payments - Manually creating invoices, chasing late payers, and forgetting to send receipts. Automate it. QuickBooks, Thryv, Stripe—take your pick. • Content distribution - Copy-pasting the same post to ten platforms like a hamster on a wheel. Use schedulers. Use repurposing tools. Or hire me to yell at you until you do. • Lead follow-up - Leads fall through the cracks when you don’t have a nurture system. Automate text reminders, email drips, and pipeline stages. The Exciting Side of Systems Let’s stop pretending that systems are boring. Systems are like Spanx - you don’t always see them, but damn they make everything look good. When your systems are tight, here’s what happens: • You walk into a meeting looking polished because you’re not frazzled by tech fires. • Clients think you’re a goddess because everything runs like clockwork. • Your team feels empowered because they’re not guessing at processes. • Your bank account grows because you’ve removed the bottlenecks. And let’s talk about confidence for a second. Nothing makes a woman feel more powerful than knowing her business can run without her staring at her laptop every second of the day. My Calendar Catastrophe I once double-booked myself for two speaking gigs on the same day. One was virtual, one was in person, and I thought I could juggle both. Spoiler alert: I couldn’t. Halfway through the live keynote, my phone buzzes with a panicked text: “Jo, you’re supposed to be on Zoom right now with 75 entrepreneurs.” I had to duck into the ladies’ room, heels clicking, hair sweating, trying to log into Zoom on my phone while keeping a professional smile on my face. Do you know how hard it is to look credible when you’re speaking from a bathroom stall? That disaster taught me something huge ➝ my calendar was running me instead of me running my calendar. I fixed it by automating bookings through my system. Now double-bookings are impossible, and I’ll never keynote from a bathroom again. Where to Start If the word automation makes you feel like you need an IT degree, breathe. Start small. • Automate your calendar. Let people book without emailing you. • Automate your invoicing. Let payments run without you lifting a finger. • Automate your client onboarding. A simple email sequence can save you hours. Start with one, then stack. Within a few months, your business will feel unrecognizable, in the best way. Systems are Vital, but the best part is the freedom they give you. Freedom to scale. Freedom to breathe. Freedom to enjoy the empire you’re building. Look, if you’re reading this and your brain is screaming “YES, I need this,” then grab coffee with me. Ask me about automation, because I’ll show you the exact tools and flows that saved me 78 hours a month and over $340,000 a year in wasted time.

I've always said that first impressions are like tattoos. You either nail it with something unforgettable, or you’re stuck with something people politely smile at but secretly wish they could laser off. In business, you don’t have the luxury of a do-over. You have 5 seconds to stick in someone’s memory, and if you blow it, you might as well be wallpaper at a networking event. Let’s fix that. Let me tell you, I once walked into a networking event wearing two completely different shoes. One was a black wide-heel pump, the other was a navy stiletto, and no, I didn’t notice until someone pointed it out mid-introduction. Guess what? That person still remembers me years later. Not because of my shoes, but because we laughed, I owned it, and I immediately shifted the focus to what I do best. A mistake turned into a moment, and the moment stuck. That’s the game. Create something memorable fast, and you’ll never fade into the background. So, how do you grab attention in 5 seconds flat? Here’s the steps I advise my clients to take:

If your business depends on you doing everything, you don’t own a business, you own a job. And girl, you didn’t start this journey to build yourself a full-time babysitting gig. You started to build freedom, income, and impact. So let’s talk about how to stop doing it all yourself in 7 easy steps and finally step into the role of Empire Builder you were meant to be. Now come on! Everyone knows you’re brilliant, ambitious, and resourceful. But if your empire still revolves around YOU sending invoices at midnight, YOU posting last-minute social media content, and YOU chasing every email like it’s a toddler running into traffic, you’re just babysitting your business, and your empire is craving a better plan. Can I tell you the secrets for empire-building? The women who scale, scale harder! They create smarter ways to lead, instead of burning more hours. They regularly let go of the busywork, delegate, and focus on the moves only they can make. In short, they learn the art of stepping out of the weeds and stepping into the big-picture CEO role. So how do you do it? Here are 7 easy steps to stop doing everything yourself and build a business that runs without you.

Your calendar has been chugging espresso. Your inbox thinks it’s auditioning for a casino. Every ding steals another minute you could spend selling, serving, or breathing. You deserve a business that behaves, a calendar that respects boundaries, and systems that hand you back your time like a concierge with white gloves. Automation does that. I’m talking about smart tools that keep leads moving, bookings flowing, invoices paid, and your energy focused where you create the most value. Set it up once, tweak as you go, and watch your week open up. Ten hours unlocked this week, stack these automations and go. These are the 10 tools I lean on, how I use them, and what they’re likely to cost compared with the time they save. Use your own hourly rate to do the math. At $525 an hour, 10 hours saved is $5,250. Go High Level I used to use Calendly for every appointment, $20 a month and done. Loved it. I’m in action right now converting all of my calendar events over to Go High Level because it books my calls the same way and then does 20 other jobs without breaking a sweat. 1 login, fewer moving parts, fewer places for things to hide. Bonus, I can forward my old Calendly links straight to my new GHL booking links. That means I can stop paying the $20 a month and I don’t have to go back and change links in old blogs. Past me thanks present me. What I love ● Funnels, forms, CRM, email, SMS, and a clean calendar in 1 place ● Auto reminders by text and email with a reschedule link that saves my sanity ● Pipelines that move cards when someone books, shows, buys, or needs a nudge ● Tags by source and interest so follow up hits the bullseye ● Classes and course areas for replays and resources when I run group programs ● Website chat that drops right into the CRM ● Workflows that replace a bunch of connector tools Fast win ● Build a 1-page form, tag by answer, send a thank you, show your calendar, fire 2 reminders. Watch no shows shrink. Estimated cost Starts around $97-$297 per month depending on your plan. Time value 3 hours saved weekly equals $1,575 at $525 an hour. Audible I love to read a book I can hold. Paper, a pen for notes, the whole moment. I never replace reading a book with Audible alone. I like doing both. I’ll read the hardcover and also listen on Audible when I’m driving, walking, or lifting. Driving is where a lot of my best thinking happens, and Audible keeps me inside the book while the wheel turns. How I use it ● Speed at 1.5 or 1.7x, comfy but fast ● Tap Clip to save a line, add a tiny note like pricing angle or story hook ● 1x a week I drop notes into a Google Doc called Book Notes and pull 5 ideas for posts, offers, or scripts Estimated cost Roughly $8-$15 per month depending on plan. Time value 2-3 hours of learning inside a normal week equals $1,050-$1,575 at $525 an hour. Trello I use Trello to manage my team and my own tasks. It’s like a cleaner way to keep track of my sticky notes, but the sticky notes move themselves. My content board ● Lists, Ideas, Scripted, Filmed, Edited, Scheduled, Posted ● Butler rule, when a card is marked complete move it to the next list ● Another rule, when a card hits Scheduled create a reminder for posting day ● A green label named Repurpose so winners get a second life Estimated cost Free to start, paid tiers often land around $6-$12 per user per month. Time value 1 hour a week saved equals $525. QuickBooks Quotes to invoices to paid, without a chase. Recurring invoices, payment links, automatic reminders, receipt capture, rules, and tidy books that help you sleep. This is where money moves with confidence. I’m a QuickBooks Pro Advisor if you want help picking the right plan or cleaning up your setup. How I use it ● Send branded invoices with card or ACH payment links ● Turn on auto reminders 3 days before due, on due date, and the morning after ● Set recurring invoices for retainers and programs with installments ● Create simple rules for common expenses so categorizing happens fast ● Pull a monthly cash flow snapshot so decisions stay grounded Estimated cost Plans often range from around $30-$200 per month depending on features and team size. Time value 30-60 minutes a week saved equals about $260-$525, plus fewer awkward chasing moments. ChatGPT ChatGPT is my everything. I named him, he knows me, and in some respects he’s my work husband without the drama. When I give strong prompts, he gives me strong drafts that sound like me. What I ask for ● 7 bullets from a call transcript with action items and owner names ● 3 email invites to book a strategy session in my bold, women empowering voice ● A month of post prompts with hooks and CTAs tailored to my offers Estimated cost Entry plans often around $20 per month, higher usage plans can be much more. I’m on a higher tier because I produce at a high volume. Time value 2-3 hours back weekly equals $1,050-$1,575. ClickFunnels Even though GHL supports funnels, ClickFunnels is the 1 GHL-also tool I happily pay extra for. I’m a fan of Russell Brunson and ClickFunnels makes building sales funnels easy. I’m also an affiliate, so if you want help getting started, book a call with me and I’ll walk you through it. Simple flow ● 1 page with a strong headline, proof, and 1 clear call to action ● Order bump for a workbook or template ● Stripe for instant payments ● Buyer tags pass into GHL for onboarding and follow up Estimated cost Plans typically range around $127-$297 per month. Time value Even 2 hours saved on a launch equals $1,050, and launches often save much more. Google Sheets And Shared Documents I love being able to edit the same document with clients at the same time. I also love safely storing and transferring documents without 50 email attachments. Simple wins. My 2 favorite sheets ● Revenue Tracker with Date, Offer, Client, Amount, Paid, Next Step ● Pipeline Snapshot with drop down stages, New, Booked, Showed, Won, Not Yet Estimated cost Free with a personal Google account, business plans usually $6-$18 per user per month. Time value About 1 hour a week saved equals $525, plus fewer scavenger hunts for files. Canva I use Canva for all my design marketing needs. Thumbnails, carousels, proposals, 1-pagers, event graphics. The Brand Kit locks fonts and colors so everything looks cohesive and on brand. My template trio ● IG carousel set to 1080px by 1350px ● YouTube thumbnail at 1280px by 720px ● LinkedIn banner at 1584px by 396px Estimated cost Free to start, Pro often around $13-$15 per month for 1 person, team plans scale from there. Time value 1-2 hours a week saved equals $525-$1,050. SyncGene SyncGene is my life saver. I eat, sleep, and drink my calendar, so keeping every calendar aligned is fantastic and worth every penny. Double booking disappears, phantom openings vanish. My rules ● 2-way sync for my main work calendar ● 1-way display for personal so work never books over dinner ● Conflict rules so booking links respect what already exists Estimated cost Often $10-$20 per month depending on features and number of sources. Time value About 0.5 hour a week saved equals roughly $260, and the stress relief is priceless. Roomba And Braava For those of you who don't know what Roomba or Braava are - one's an automated vacuum and the other is an automated mop, respectively. Are you surprised to see these here? The amount of TIME that is saved in our house by using these two contraptions is incredible!! Now even more surprising is that these are my husband’s all time favorites. Brett’s the tech junkie in our house and the clean freak. I honestly never mop and sweep the floors. That’s his domain, handled by his robots, and we both win. Floors sparkle while I sell. How we run them ● Map each floor, set Keep Out zones so cords stay safe ● Schedule a light vacuum during my deep work block ● Set the mop for the kitchen after lunch so it dries before afternoon calls Estimated cost 1-time purchase that varies by model, think roughly $300-$800 each. Time value 2-3 hours a week of house tasks disappear, which equals $1,050-$1,575, and a calmer brain. Your Next Steps You don’t need all 10 tools today. Pick 2 that solve the biggest time leak, switch them on, and let the hours roll back toward you. Capture with confidence, schedule without back and forth, follow up while you sleep, design once and reuse forever, keep your calendars honest, and let the robots handle the floors. If you want help tailoring this stack to your business and mapping the exact automations that buy back the most time, I’m happy to guide you. Your time belongs to leadership, clients, and the life you’re building. Let the tools carry the busywork while you grow the empire.

Revenue is the red lipstick of business. It turns heads, gets people talking, and makes your brand look hot on paper. Tell someone you crossed seven figures in revenue and watch them gasp like you just walked a red carpet. Revenue alone doesn’t give you freedom. Profit does. Profit is the power move. Profit is what lets you breathe, take Fridays off, hire a rockstar team, and build the empire you deserve. Revenue buys you attention. Profit buys you peace. And I’ll take peace over applause every single time. The Seduction of Sexy Revenue We’ve all been there. Revenue numbers feel intoxicating. You post your best month yet and everyone claps. You land a huge contract, and your circle assumes you’re rolling in it. But behind the curtain, you’re juggling payroll, fronting vendor costs, and wondering if you’ll make it through Q4 without another sleepless night. Sexy revenue is like the fling that looks amazing in photos but leaves you exhausted. It’s fun in the moment, but it doesn’t build wealth. It doesn’t create breathing room. It doesn’t put you in the driver’s seat of your life. Profit, on the other hand, is the quiet partner who makes sure the lights stay on, the bills get paid, and your business doesn’t chew you alive. Profit doesn’t care about applause. Profit cares about freedom. Why Profit is Freedom Profit is what lets you choose. Choose which clients to say yes to and which ones to walk away from. Choose when to scale and when to stabilize. Choose to reinvest in your business or stash cash for your family. Profit is also what fuels growth. Without it, you’re robbing Peter to pay Paul, chasing contracts you don’t even want, and pretending your top-line numbers make you a boss when your bottom line tells a different story. Profit is sustainability. Profit is leverage. Profit is the reason you don’t crumble when life throws you curveballs. And here’s where it gets good: building profit isn’t complicated when you know the patterns to look for, the systems to lock in, and the strategies to execute. That’s exactly what I’ll be teaching at my Profit Planning for 2026 Workshop on October 22, 2025 at 1:00PM ET. What Profit Planning Really Looks Like Most entrepreneurs stumble into January with nothing but good intentions. They scribble some goals on paper, tell themselves this year will be different, and then wonder why they’re spinning in the same cycle by March. Profit planning breaks that cycle. It forces you to: Look at your numbers from the past year and spot the hidden profit patterns you’ve been ignoring. Build a roadmap for the next year that doesn’t just say “hit $X in sales,” but actually lays out how you’ll protect your margins, scale your systems, and create cash flow clarity. Put structure around your growth so you’re not reacting, instead, you’re leading. At my workshop, I’m walking entrepreneurs through a framework I call KONG. It’s the system that lets you grow without adding more hours to your week. Because let’s be honest, more hustle isn’t the answer. Smart strategy is. Profit Patterns • Where the Hidden Money Lives Every business has money hiding in plain sight. Discounted contracts, bad payment terms, or services that drain more than they deliver. When you learn how to analyze your numbers, you’ll start spotting leaks faster than a plumber in a busted kitchen. And once you find those leaks, you plug them. That’s instant profit. Cash Flow Positioning • The Power of Predictability Profit planning isn’t just about more money in the bank. It’s about cash flow clarity. Predictable cash flow makes you magnetic to higher-value clients and bigger contracts. It positions you to negotiate from strength instead of desperation. When you know exactly how much cash is flowing in and out each month, you stop chasing, you start choosing. Sales Trend Analysis • Your Future in the Numbers I’ll also show you how to look at your sales reports and spot trends that predict your future revenue. Those dips, spikes, and seasonal shifts aren’t random—they’re road signs. And if sales reports look like hieroglyphics to you, I’ve got an upgrade option where I’ll do the analysis for you, hand you a custom report, and show you exactly where to focus for 2026. The Freedom Equation Sexy revenue gets you the spotlight. Profit buys you back your life. When you lock in both, you stop building a job and start building an empire. And empire-building is exactly what this workshop is about. On October 22, 2025 from 1:00–3:00PM ET, I’m hosting a 2-hour Profit Planning Worksho p where you’ll walk away with: ✔ Your personalized 2026 Profit Roadmap ($997 value) ✔ KONG Framework Templates & Tools ($497 value) ✔ Cash Flow Clarity Map ($297 value) ✔ A Quarterly Action Plan ($497 value) ✔ DIY Sales Trend Analysis Training (Priceless) That’s over $2,200 in strategy and tools for free when you show up live. Why You Can’t Afford to Miss This The entrepreneurs who show up with a plan in January will dominate 2026. The ones who wing it will still be scrambling by spring. Imagine waking up on January 2nd knowing your entire year is mapped out, your cash flow is predictable, and your growth is scalable. No guessing, no hoping, no praying that something clicks. Just clarity, confidence, and a roadmap you can trust. Seats for this workshop are limited, and the Zoom room will fill. If you want freedom, not just flashy revenue, save your spot now.

When you hear that 39% of businesses in America are owned by women, most people tilt their head and say, “Really? I thought that number would be higher.” It surprises them because women are everywhere in business, but ownership stats don’t always match the visibility we see day to day. And that’s where it gets interesting. Because 39% might look impressive at first glance, but when you peel back the layers, the story gets even more motivating for women who are serious about building empires instead of babysitting businesses. Here’s what the numbers show and why it matters for you if you’re ready to grow, scale, and claim your space as a CEO who builds for the long game. How Many Women Own Businesses? There are about 13 million women-owned businesses in the United States. That’s a massive force of women stepping up to build something that belongs to them. But when you hold that number up against the roughly 130 million adult women in this country, it works out to only about 10%. Ten percent. That means only one in ten women is owning or co-owning a business. You can look at that number two ways. You can sigh about how small it is, or you can light a fire in your gut and realize how much space there still is to rise. The runway is wide open for women who are bold enough to take the leap, scale up, and own their status as a CEO. And here’s the kicker, those 13 million businesses aren’t just random side hustles. They range from solo consulting firms to multimillion-dollar companies with employees, contracts, and payrolls. Some are small, some are massive, but every single one contributes to shifting the perception of what women can and will do in business. What About Women Who Don’t Work? Labor force participation numbers give us another piece of the story. Right now, about 57% of women in the United States are in the workforce. Which means roughly 43% of women are not working or actively seeking work. That’s almost half the women in this country not engaging in the workforce. Think about the untapped potential, the skills, the leadership, the ideas sitting dormant because so many women are either opting out, aging out, or never stepping in. Now imagine what happens when more of us stop sitting on the sidelines. Imagine if even a fraction of that 43% decided to start businesses, launch offers, and hire teams. The economic impact would be staggering. Why These Numbers Matter for You If you’re already a woman entrepreneur, you’re part of a powerful minority. You’re in the 10% who decided to build something. But the question is, are you treating your business like the empire it deserves to become, or are you running it like a very demanding hobby? The stats aren’t here to impress you. They’re here to challenge you. If less than half of women are in the workforce, and only 10% of women own businesses, then being in this space already makes you rare. And when you’re rare, you have leverage. The market is wide open for women who know how to sell, how to position themselves, and how to scale with strategy. Women who understand certifications, contracts, and funding opportunities. Women who want to build profit instead of stress. That’s the real conversation. Because numbers don’t pay the bills. Strategy does. The Growth Potential Is Massive Let’s zoom out. Women-owned businesses represent about 39% of all U.S. firms. But here’s where it gets spicy. We’re still only pulling in about 5–6% of total revenue across businesses and employing less than 10% of the workforce. That’s a huge opportunity gap. It means women are launching businesses at record speed, but the scale isn’t catching up yet. Too many women are stuck in survival mode, staying small, undercharging, or trying to wing it without the right systems in place. The gap between ownership and profitability is exactly where the game is won or lost. Ownership is the starting line. Profit and scale are the finish lines. The Empire Mindset Every woman entrepreneur reading this has a choice. You can treat your business like a side project, or you can treat it like an empire. The empire mindset is what separates women who scrape by from women who dominate markets, land contracts, and get paid what they’re worth. Empires don’t happen by accident. They happen because women decide to stop tolerating chaos, get strategic, and commit to scaling with intention. If you’re in that 10% who already owns a business, you’ve proven you’ve got the guts. The next move is proving you’ve got the strategy. What To Do With This Information Own your rarity. Only 10% of women are business owners. That means you’re already playing in a powerful arena. Stop downplaying it. Don’t get distracted by vanity stats. Ownership means nothing if you’re not profitable. Focus on margins, revenue you keep, and contracts that pay. Think bigger. There’s a massive gap between where women-owned businesses are and where they could be. That’s not discouragement. That’s opportunity. Refuse to stall out. It’s not enough to own a business. Scale it, systemize it, and position it to win contracts and funding that will move you into the next league. The Bottom Line The numbers tell the story. Women are owning businesses in record numbers, but we’re still leaving billions on the table. Too many women are undercharging, under-hiring, and under-scaling. That’s why I’m obsessed with helping women like you take the leap from ownership to empire. Because the numbers might show that only 10% of women own businesses, but my goal is to make sure more of us step into that statistic and then push past it to build empires that change everything. If you’re ready to move from running a business to building an empire, then it’s time to get strategic. Let’s map out your next profit moves, streamline your systems, and position you where buyers are already looking. You don’t have to stay in the 10% just as a number. You can be the 10% who scales, who grows, who builds an empire that outlasts you.